6 Challenges of Spreadsheet Analytics for Web and Social Media Reporting

Even with all the advancements in online and enterprise web and social media analytics services, the requirement to download or export to Microsoft Excel hasn’t diminished. People feel the need to personalize the results, performing additional analysis, applying the emphasis and terminology appropriate to the organization, and blending in situational information not contained in the…

FacebookTwitterEmailLinkedIn
Continue Reading


Beyond Web Analytics Podcast -Episode 18: Facebook Measurement with Justin Kistner of WebTrends

In this episode, the Beyond Web Analytics team talks with Justin Kistner, Sr. Manager Social Media Marketing at Webtrends, about the ever changing challenges of taking the craft of web analytics and applying that to Facebook.  The group explores what exactly is Facebook measurement, how the technical aspects differ from traditional web analytics tagging, privacy…

FacebookTwitterEmailLinkedIn
Continue Reading