Beyond Web Analytics Podcast – Episode 31 : Web Analytics Association – Certification with Joel Wright

In this episode, the Beyond Web Analytics team with Joel Wright about the Web Analytics Association Certification and his experience in taking and passing the test at eMetrics in San Jose this year. The group discusses motivation for taking the test and the skills needed and preparation to be successful with the test. The conversation…

FacebookTwitterEmailLinkedIn
Continue Reading

An Interview: John Lovett on the Web Analytics Association’s Certification Program

John Lovett is a Senior Partner at Web Analytics Demystified, a consulting firm focused on digital measurement strategy. He has over a decade of experience analyzing and evaluating web technologies. Since joining Web Analytics Demystified in December of 2009, Mr. Lovett has declared his quest to become a change agent for web analytics by questioning…

FacebookTwitterEmailLinkedIn
Continue Reading

An Interview: Jim Novo on the Web Analytics Association’s Certification Program

Jim is the owner of The Drilling Down Project, his own analytics consultancy based out of Tampa, FL. He is the author of “Drilling Down, Turning Customer Data into Profits with a Spreadsheet,” and co-author (with Bryan Eisenberg) of “The Marketer’s Common Sense Guide to E-Metrics.” Jim was instrumental in developing the Web Analytics Association’s…

FacebookTwitterEmailLinkedIn
Continue Reading