Beyond Web Analytics Podcast – Episode 28: Consolidation in Web Analytics with John Lovett

In this episode, the Beyond Web Analytics team talks with John Lovett, of Web Analytics Demystified about consolidation in Web Analytics. The group discusses the major acquisitions and mergers in the web analytics industry over the past 12 months. The conversation moves from biggest surprises about the mergers, what the future may hold for IBM…

FacebookTwitterEmailLinkedIn
Continue Reading

Beyond Web Analytics Podcast – Episode 27: What Web Analysts Should Know About Paid Search with Lauren Vaccarello of Salesforce.com

In this episode, the Beyond Web Analytics team talks with Lauren Vaccarello, head of SEM at Salesforce.com about What Web Analysts Should Know About Paid Search. The conversation covers what is paid search, how analysts can learn more about paid search, common tools to facilitate paid search, and even some tips and tricks of the…

FacebookTwitterEmailLinkedIn
Continue Reading

Beyond Web Analytics Podcast – Episode 25: Evaluating Web Analytics Vendors with Joe Stanhope

In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about evaluating web analytics vendors. The conversation covers the steps and methodology used to evaluate the vendors, selection process of the vendors to be tested, and the clients role in the evaluation. To listen or download this episode…

FacebookTwitterEmailLinkedIn
Continue Reading

Beyond Web Analytics Podcast – Episode 24: Integrating Web Analytics and Marketing Automation with Andrew Spoeth

In this episode, the Beyond Web Analytics team talks with Andrew Spoeth, former marketing director at Enquiro.  The group explores what is marketing automation and how it relates to web analytics.  The conversation covers how marketing automation defines lead scoring, best practices for integration, and how search marketing fits into the marketing automation solutions. To…

FacebookTwitterEmailLinkedIn
Continue Reading