How a Marketing Analytics Consultant Can Bridge Your Data Insights Gap

Although big data is quickly turning analytics into a core marketing function, many companies are still ramping up their use of data while others have yet to implement the processes and systems needed to deliver the customer intelligence that marketing strategists need. Indeed, CMOs report that they’ve seen no improvement in marketing knowledge metrics –…

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How to Build an Analytics Team For the Future

In a relatively short amount of time, we’ve gone from talking about “big data” to “analytics.” We’ve gone from churning out reports explaining the data to using analytics as a predictive tool, to forecast how customers might respond to certain events whether they had to do with politics, news or marketing. Today, some organizations are…

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Wanted: Analytics Professionals

Anyone who spends their time working with data knows that analytics professionals are in critically short supply. Today, businesses are more data-centric than ever, and there’s no sign that’s going to change. In fact, IDC predicts that spending on big data will grow to $125 billion this year alone as more companies look to extract insight…

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How to Evaluate an Independent Consultant

The independent consultant industry is expected to grow as companies seek to cut costs, streamline operations and look for real expertise to support their business goals. This growth means that there are plenty of cost-effective options for expert independent resources that provide long-term value for your business. And as the market for independent consultants, or…

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