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The Industry
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IQ Blast
Bi-Monthly Newsletter
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IQ Workforce Industry Survey - Summer 2008 |
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Responses
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How do you think YOUR COMPANY will adjust spending on web & marketing analytics during a recession? |
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increase spending significantly |
11 |
11.70% |
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increase spending a bit |
35 |
37.23% |
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no change |
32 |
34.04% |
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reduce spending a bit |
12 |
12.77% |
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reduce significantly |
4 |
4.26% |
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How will a recession impact your company's plans to hire web & marketing analytics professionals? |
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increase our likelihood of hiring additional resources |
14 |
14.89% |
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no impact |
44 |
46.81% |
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decrease our likelihood of hiring additional resources |
36 |
38.30% |
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What area of spending on web & marketing analytics is most likely to be negatively impacted by a recession at your company? |
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consulting services |
20 |
21.51% |
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software & products |
17 |
18.28% |
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salaries / headcount |
17 |
18.28% |
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tradeshows / industry events |
31 |
33.33% |
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training |
8 |
8.6% |
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What is the likelihood that your company would reduce its web or marketing analytics headcount during a recession? |
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very unlikely |
32 |
34.04% |
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somewhat unlikely |
24 |
25.53% |
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no change |
23 |
24.47% |
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somewhat likely |
12 |
12.77% |
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very likely |
3 |
3.19% |
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What is the likelihood that your company would increase their utilization of freelancers / contractors rather than add analytics staff during a recession? |
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very unlikely |
22 |
23.40% |
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somewhat unlikely |
11 |
11.70% |
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no change |
29 |
30.85% |
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somewhat likely |
27 |
28.72% |
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very likely |
5 |
5.32% |
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How do you expect your career to be impacted by a recession? |
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major negative impact |
2 |
2.13% |
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minor negative impact |
25 |
26.60% |
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no impact |
50 |
53.19% |
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minor positive impact |
10 |
10.64% |
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major positive impact |
7 |
7.45% |
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