Spring 2008 IQ Workforce Survey Results

What blogs do you read on a regular basis? Please select all that apply:

Occam’s Razor by Avinash Kaushik	41	65.08%
Web Metrics Guru by Marshall Sponder	16	25.4%
Google Analytics Blog by Jeff Gills	19	30.16%
Web Analytics World by Manoj Jasra	4	6.35%
Eric T. Peterson’s Analytics Weblog by Eric Peterson	28	44.44%
Increasing your website‘s conversion rate by Robbin Steif	8	12.7%
Unofficial Google Analytics Blog by Michael Harrison	5	7.94%
Lies, Damned Lies… by Ian Thomas	12	19.05%
WebAnalytics.be Blog by Aurelie Pols	7	11.11%
Web Analysis, Behavioral Targeting and Advertising by Anil Batra	20	37.05%

	Do you read any analytics-related blogs not listed above? If so, please add the URL(s) below.
	http://semphonic.blogs.com/semangel/	3
	http://judah.webanalyticsdemystified.com/	2
	http://semphonic.typepad.com/	2
	http://june.typepad.com/	2
	http://www.juiceanalytics.com	1
	http://measuremarketingsuccess.blogspot.com/	1
	http://daniel.webanalyticsdemystified.com/	1
	http://lightbulbinteractive.blogspot.com/	1
	http://blogs.mediapost.com/metrics_insider/	1
	http://www.webguild.org/labels/Web%20Analytics.php	1
	http://blog.immeria.net/	1
	http://www.alexlcohen.com/	1
	http://wam.typepad.com/	1
	http://tooltime.typepad.com/	1
	http://legutko.typepad.com/	1
	http://www.ga-experts.co.uk/blog	1
	http://www.roirevolution.com/blog/	1
	http://www.epikone.com/blog	1
	http://visualrevenue.com/blog/default.htm	1
	http://www.influentialmarketingblog.com/	1
	http://sethgodin.typepad.com/	1
	http://blog.jimnovo.com/	1
	http://www.marianina.com/	1

Do you have your own analytics-related blog?

Yes	11	13.10%
No	73	86.90%

	If you answered yes to the question above - what is the URL for your blog?
	http://www.iqworkforce.com/blog/index.php
	http://www.diamondinfoanalytics.com/
	http://gotanalytics.blogspot.com/
	http://influenceanalytics.com/
	http://www.mattlillig.blogspot.com
	http://www.gilliganondata.com/
	http://richreader.blogspot.com/
	http://june.typepad.com/
	http://www.thehire.info/
	http://www.decisionstats.com
	http://www.endlessplain.com/
	http://sethgodin.typepad.com/

Where do you go for web analytics-related news? (select all that apply)

clickz.com	36	57.14%
Online Media Daily (mediapost.com)	23	36.51%
searchenginewatch.com	23	36.51%
DM News (dmnews.com)	19	30.16%
ecommercetimes.com	8	12.70%
WebProNews.com	4	6.35%
adotas.com	1	1.57%

	Please add any analytics-related news sites not listed above.
	http://www.webanalyticsassociation.org/	2
	http://tech.groups.yahoo.com/group/webanalytics/	2
	http://seobook.com/	2
	http://kdnuggets.com/	2
	http://techcrunch.com/	1
	http://SethGodin.com	1
	http://emarketer.com/	1
	http://searchengineland.com/	1
	http://seomoz.org/	1
	http://www.mattcutts.com/blog	1
	http://MarketingSherpa.com/	1

	What analytics-related email newsletters do you subscribe to?
	IQ Blasts	2
	Omniture	2
	WAA newsletter	2
	Sterne Measures	2
	Bitpipe	1
	Stratigent	1
	Ralph Wilson	1
	Jim Novo's	1
	MediaPost	1
	MarketingExperiments.com	1
	kdnuggets.com	1
	Bitpipe	1
	Peterson's Yahoo Group daily digest email	1
	Compete newsletter	1
	Hot Banana	1
	eCommerce Notes by Practical eCommerce	1
	Inside Track - ClickTracks	1
	WebTrends	1
	Online Media Daily emails-- section 1 and section 2	1
	Clickz	1
	mediapost	1
	The Modeling Agencey	1
	DMA Marketing Analytics Council	1

What job boards do you utilize in searching for web analytics jobs? (select all that apply)

Indeed	23	31.51%
Monster	45	61.64%
Careerbuilder	38	52.05%
Dice.com	20	27.40%
Jobster	5	6.85%
The Ladders	20	27.40%
Web Analytics Association Job Board	31	42.47%

	Please include any job boards you may use not listed above.
	SimplyHired.com	5
	CraigsList.org	4
	LinkedIn.com	3
	HotJobs.com	3
	Web Analytics Association	2
	webanalyticsdemystified.com	2
	IcrunchData.com	2
	WebGuild	1
	idealist.org	1
	marketingprofs.com	1
	jobfox	1
	washingtonjobs.com	1
	Gadball	1
	numericjobs.com	1
	jobcentral.com	1

What industry associations are you member of? (select all that may apply)

Web Analytics Association	29	76.32%
Direct Marketing Association	13	34.21%
Search Engine Marketing Professional Organization (SEMPO)	3	7.89%

	Please add any industry association not listed above.
	American Marketing Association	4
	Silicon Valley Web Guild	2
	WebGuild	1
	MIMA - Minnesota Interactive Marketing Association	1
	DFW Interactive Marketing Assn	1
	Email Excellence Council	1
	SEMNE.org	1
	Interactive Marketing Association (SFIMA)	1
	DFW Interactive Marketing Assn	1
	Internet Strategy Forum	1
	Web Analytics Wednesday	1

How active are you in any of the associations above?

Very Active	32	20.13%
Active	46	28.93%
Occasionally	63	39.62%
Get involved once a great while	12	7.55%
Just pay my dues	6	3.77%

	What industry events have you attended in the last year?
	eMetrics	12
	Omniture	12
	AdTech	4
	WebTrends	4
	Affiliate Summit	3
	SMX	3
	NCDM (National Center for Database Marketing)	2
	OMMA	2
	Search Engine Strategies	2
	SES	2
	Web Analytics Wednesday	2
	AMA - Higher Education Symposium	1
	AMA national conference	1
	CIMA	1
	Coremetrics Summit	1
	Engage	1
	FOOA	1
	KDD	1
	MarketingSherpa's Email Summit	1
	Net finance	1
	OMTR Summit	1
	Precision Marketing Conference	1
	Pubcon/WebmasterWorld	1
	SAS Data mining	1
	Search Marketing Expo Santa Clara	1
	SEMNE regional networking events	1
	Semphonic X Change	1
	shop.org	1
	SXSW	1
	The Modeling Agency's Level III Training	1
	Unica Marketing Information Summit	1
	Viscon	1
	Visual Sciences VisCon	1
	Web 2.0 NY Monetization Summit	1
	Web Analytics Day, by OX2 in Brussels	1

If you attended an industry event in the last year - were you:

Attendee	44	81.48%
Sponsor	3	5.56%
Presenter	7	12.96%

Have you checked out Corry's blog on the IQ Workforce website - http://www.iqworkforce.com/blog?

Yes	28	34.15%
No	54	65.85%

The Industry Speaks