VP Media Research
Location: New York, NY
NCC Media, owned by Comcast, Spectrum and Cox, sells more than $2 billion dollars of advertising annually. We help brands, large and small, reach consumers on any network in any day-part. We use data to define and find audiences and data to measure and report on media performance. Increasingly that data is migrating from traditional sources like Nielsen, Kantar and comScore to innovative, always on, census like measurement systems from companies like iSpot.tv, DataplusMath, LiveRamp, etc.
We are currently seeking a VP Media Research to help lead this evolution.
Set research agenda
Manage of team of 15 geographically dispersed research leads
Provide leadership and direction for the group – from the front
Support internal and external clients with analytic frameworks to support media sales and brand outcomes
Provide thought leadership for company and the industry
BA/BS in Math, Statistics, Economics or Marketing (and MBA preferred)
15 years of experiences and a track record of achieving stretch goals
Experienced manager, mentor and leader
Known in industry
Expert knowledge of traditional research tools (Nielsen)
Knowledgeable of STB data
Excellent writing and speaking stills