VP Media Research
Location: New York, NY
NCC Media is a national TV advertising sales and data-driven technology company with the mission of enabling advertisers to reach their audiences across the full range of TV and digital environments. With a commitment to constant innovation and growth, NCC Media is the best choice for brands, reaching 85 million households and their connected consumers. NCC Media is a joint venture between three of the largest cable operators in the US: Charter Communications, Inc., Comcast Corporation, and Cox Communications. For more information, please visit NCC Media at www.NCCMedia.com.
NCC Media, owned by Comcast, Spectrum and Cox, sells more than $2 billion dollars of advertising annually. We help brands, large and small, reach consumers on any network in any day-part. We use data to define and find audiences and data to measure and report on media performance. Increasingly that data is migrating from traditional sources like Nielsen, Kantar and comScore to innovative, always on, census like measurement systems from companies like iSpot.tv, DataplusMath, LiveRamp, etc.
We are currently seeking a VP Media Research to help lead this evolution.
Set the research agenda for the company
Manage of team of 15 geographically dispersed research leads in regional sales offices
Provide leadership and direction for the group – from the front
Oversee efforts supporting key categories (e.g., Political, Automotive, etc.) as needed and offers guidance to the research staff in creating account specific solutions.
Highlight category/brand revenue opportunities
Serve as a primary contact for key agency customers, MVPDs and third-party vendors and is responsible for external communication
Support internal and external clients with analytic frameworks to support media sales and brand outcomes
Provide thought leadership for company and the industry
Lead training and skills development initiatives for the department.
BA/BS in Math, Statistics, Economics or Marketing (and MBA preferred)
15 years of experiences and a track record of achieving stretch goals
Experienced manager, mentor and leader
Known in industry
Expert knowledge of traditional research tools (Nielsen)
Knowledgeable of STB data
Excellent writing and speaking stills