Marketing Analytics Lead
Location: San Francisco, CA
IQ Workforce is a leading recruiting firm for the global analytics community. We are working with one of the fastest growing consulting companies in the world on this exciting role.
They are looking for someone to take the lead on a key engagement with a Fortune 500 technology client in San Francisco. They are engaged with the Chief Marketing Officer as he revamps the company’s entire Mar-Tech stack. This role will work alongside a team of in-house campaign managers to utilize various sources of digital and direct marketing data to improve results, refine strategy and optimize processes.
The role will be supported by an extensive offshore team of developers, analysts and data scientists.
Apply expertise in data analysis, problem solving, and story-telling to understand how our recommendations impact business objectives.
Perform tasks independently, lead analytics delivery teams, and direct the efforts of junior consultants.
Own end-to-end management of analytical projects; ensuring quality, accuracy, and relevance.
Anticipate the client’s unarticulated needs and formulate solutions.
Contribute to new business pilots/proposals and solutions development.
Most importantly, the candidate will be a team player and collaborator.
This role will collaborate across many areas of the business, including service delivery, client engagement, business development, and practice development. You will work with customers to design the best processes and approaches for providing critical marketing decision support.
Collaborate to identify expansion opportunities within assigned customer accounts; this role does not have a business development requirement, but an entrepreneurial mindset to proactively identify unarticulated business problems while working with the client.
Extensive professional experience in digital and/or marketing analytics, advanced analytics, marketing science or similar service delivery in a Fortune 500-scale company.
Client-facing experience in managing analytical projects and teams.
Experience executing analytics projects in one of the functional areas of company such as Sales & Marketing, Supply Chain, Finance, Customer Service Support, etc.
Strong problem solving and story-telling skills.
Ability to prescribe approaches with an understanding in limitations of toolsets and available data as well as synthesize complex statistical models into clear, well-supported and compelling insights.
Ability to develop tangible project roadmaps; communicate details to clients and the internal delivery team via written documents and presentations; communications will range from high level to detailed depending on need and will take the form of specifications, diagrams, and data/process models.
Help to identify domain & industry best practices and to leverage the same.
Minimal travel is required for this role and will depend on client expectations.
Advanced degree desired
Experience working with onshore/offshore delivery teams desired
Experience with SQL, Python and/or R.
Working knowledge of visualization tools like Tableau and MS BI.
Excellent communications skills, both written and spoken, as well as being able to present complex technical concepts to a non-technical audience.
Strong interpersonal skills and a comfort interacting with clients from the C-suite to technical specialists.
Passion for the use of analytics, curiosity to learn and ability to teach others.
Be comfortable working autonomously or with broad guidelines; this role will often be working independently at client offices.
Ideal candidate will possess strong business acumen and has been in a consulting role previously.