Market Research Analyst
Location: New York
Job Type: Full Time
IQ Workforce provides talent services for the analytics community.
We are working with a multi-channel media company that is a recognized and trusted provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans.
They are looking for a Market Research Analyst to provide research and analytics for decision-support to their internal and external clients. Using survey based research along with developing technologies as a tool to collect, analyze, develop, and deliver information, the Analyst helps clients evaluate campaign impact of programs, define consumer insights and synthesize data for easy consumption.
The Analyst will maintain data integrity, use a variety of analytic techniques to understand data and relay the implications of the results to the project team. This position is responsible for ensuring that project deliverables address client objectives and accurately present findings in a clear, concise, and compelling manner. The ideal candidate will turn complex data into actionable insights for the sales, marketing, and corporate teams.
The Research Analyst will be responsible for overseeing the research process including:
Participate in study design with project team and/or clients
Project management of both internal and third-party studies (e.g. measurement feasibility, questionnaire design, asset tagging, recruitment management/troubleshooting, and delivery of results)
Demonstrate understanding of survey sampling methods, their impact, and use
Write and format questionnaires using preferred questionnaire writing processes
Monitor the quality of the data and discard non-qualified respondents (set and apply criteria)
Perform phases of the data analysis plan using necessary tools with guidance from experienced team members
Analyze research results, create visual charts, and write meaningful narratives that effectively convey the implications of the data
Simultaneously manage multiple research programs across multiple campaigns
Deliver insightful and meaningful analytics to internal and external clients
Demonstrate the value of the business on a corporate and account basis
Ensure sound and rigorous survey measurement in accordance with market research standards
Bachelor’s degree in related field
Minimum 1+ years (including total paid/unpaid internships and co-ops) in digital and/or traditional market research
Experience with a broad range of research methodologies, including ad effectiveness
Familiarity with syndicated market research companies (e.g. comScore, Millward Brown)
Strong organizational skills and attention to detail
Planning, prioritization, and time management excellence
Proactive, especially in pushing for new opportunities, approaches, and ideas
Keenly focused on action and solutions; thriving with deep critical thinking and analysis
Resourceful, flexible, and adaptable, strong ability to pivot when the need arises
Tools: Microsoft office, SPSS, Survey Programming Tools