Manager, Advanced TV Data

Location: New York, NY
Job Type:

We are working with a unique company in the media space. NCC Media is jointly owned by three of the nation’s largest cable companies: Comcast, Spectrum, and Cox. They are uniquely capable of providing national, regional and local marketers the ability to reach consumers in premium television programming and in targeted online content on every screen.

They are currently looking for an analytics manager who can make an impact using their cutting edge addressable TV & digital video data. The role will start out as an individual contributor but can take on a small team of analysts in the near future.

Responsibilities:

Utilizes syndicated and proprietary data tools to define audience targets, advise on media plan execution, and assess measurement feasibility for targeted and addressable TV initiatives

Manage end-to-end custom data targeting and measurement process across multiple internal and external stakeholders

Works alongside NCC sales executives and responds to internal sales requests in support of addressable campaign proposal requests

Helps develop new measurement solutions and/or reports via use of internal and external data; must be comfortable presenting results and telling a story to clients

Partners with leading data companies to create custom audience targets and execute a measurement plan

Prepares analytics reports, crafts and visualizes insights, identifies recommendations

Develops best practices for data and measurement approaches in collaboration with NCC data team, as well as associated financial opportunity cost

Communicates needs, solves problems in collaboration with external partners and owners

Requirements:
Bachelors degree

Significant experience in a data role with a publisher, agency, or data/research provider

Demonstrated experience and comfort with targeted media, expertise in Addressable TV strongly preferred

Ability to synthesize insights from disparate data sources

Experience with multiple research methodologies, as well as comfort with working with both 1st and 3rd party data sets

Ability to synthesize a story from data, working with clients to progress from data to insight to action

Enthusiasm for working in a fast-paced, start-up like environment

Ability to simultaneously juggle multiple initiatives while retaining attention to detail