Lead Manager of Testing & Optimization (Marketing Enablement)
Location: Baltimore Metro
Job Type: Analytics
IQ Workforce is a leading recruiting firm for the analytics & data science communities.
Our client is one of the most well-respected brand names in the investment management industry. They have over 7000 global employees and produced over $5.5 Billion in revenue last year with over $1.2 Trillion in assets under management.
This client has a center of excellence (COE) for Marketing Enablement and Distribution. They support all LOBs globally to help them better understand their markets and the clients they serve. The testing and optimization arm of this group provides specific expertise in the ownership and growth of the company’s enterprise-wide testing, optimization, and personalization program.
This group is looking to grow and add another Lead Manager.
The Lead Manager will act as a testing, optimization, and personalization subject matter expert (SME) and be an active participant in all phases of the “testing life-cycle”. Lead Managers will be required to work closely with a variety of internal and external business partners. This would include partnering with the business unit leaders to develop a testing plan and raodmap. The Lead Manager is often involved with business partners before the initiation of the testing effort, in the conceptualization phase, and acts to understand business goals and objectives and maps them against testing and optimization capabilities.
Applies expert knowledge of testing/optimization/personalization concepts, tools, and ‘best practice’ techniques to build and sustain trusted partnerships and relationships across the business and technical functions and external organizations
Help evangelize and grow the internal testing program
Influence quarterly testing roadmaps based on analytics
Created detailed A/B testing plans for prioritized projects. Represents the business needs in further phases of testing projects identified in conceptualization
Stays abreast of testing & optimization strategies and best practices. Proactively monitors industry trends
Helps business partners identify and clarify their testing goals and requirements
Communicates business needs with leaders and technology to determine alignment between business needs and testing/optimization/personalization capabilities
SME experience in at least one major testing platform. Adobe Target experience preferred, but not required
Experiance managing a testing program / calendar
Demonstrated experience in advanced strategic business visioning and planning skills
Demonstrated ability to develop alternative solutions to the most complex problems and recommending the best solution to the business and project teams
Able to manage change and cope with complex and ambiguous situations
Possesses the ability to use effective facilitation skills and techniques to effectively influence with clients at various levels in the organization
Experience with usage of Adobe Test and Target and its visual editor to develop campaigns/ activities for the purpose of audience targeting and personalization