Director of Analytics & Social Insights
Location: San Francisco, CA
Job Type: Analytics
IQ Workforce provides talent services for the analytics community.
Our client is a global consumer products company in the luxury cosmetics space. Their products can be found at over 4,000 locations in more than 35 countries.
Their Global MarCom team is currently looking to hire a Director of Analytics & Social Insights.
The Director of Analytics and Insight will play a critical role in analyzing and producing critical insights to drive their global digital initiatives. This is a broad role that covers both day-to-day insights and big picture analysis and will work with various cross-functional business partners to derive key insights to support their functional and strategic needs.
This Director will inherit a team of two Digital Analysts and an open headcount for 2021 as well as have the support of multiple vendors/agencies on day one. The ideal candidate has strong business acumen, a deep analytical background with a willingness to dig into the data, and an ability to deliver actionable data-driven recommendations. This candidate should have a track record of success in digital measurement, including owned and earned social, on the agency, vendor, or client-side.
Develop a customer-centric view of visualizations to drive business strategy forward.
Identify gaps in understanding our global audience (brand affinities, purchase decisions, digital usage, etc.) to inform strategic briefs.
Perform in-depth analyses on our various digital programs to identify key learnings and opportunity areas, as well as help set benchmarks.
Track awareness, share of voice, and campaign KPIs to help inform future initiatives and strategies.
Partner with our web and content teams on deep-dive analyses into site performance and make business improvement recommendations.
Derive customer insights from our CRM database, and work with e-commerce teams in testing and developing more targeted marketing campaigns.
Present key findings based on qualitative and quantitative analysis to our leadership teams and key stakeholders. Turn complex data into simple insights.
Provide expert guidance on western social platforms and global marketing channels such as Weibo, WeChat, Kakao, etc.
Provide guidance on marketing/media test plans to determine the highest ROI on activities.
Train the digital team on how to effectively analyze data, and be the champion for using data to drive smarter business decisions across all our initiatives.
Visualizations and Requirements
Translate business needs into clear business requirements to measure and understand the success of our digital activities, and work to ensure the solution meets those requirements.
Develop measurement of custom campaigns to drive performance and effectiveness.
Be the subject matter expert for our Email Service Provider to help markets with more segmented or personalized messaging.
Lead development of KPIs within the Global MarCom Scorecard. Synthesize company strategy, market trends, platform trends, media budgets, and country capabilities to establish individual country goals.
Operations and Management
Oversee and evolve our digital analytics systems, tools, and integrations, and ensure all business requirements and data integrity are maintained.
Own data-related vendor relationships and departmental budget.
Manage and mentor a team of Sr. Analysts.
Stay current on trends and best practices in digital and marketing analytics.
Meet and evaluate new analytics solutions/start-ups to determine business fit.
Research digital behavior & adoption in emerging markets and make recommendations on digital activities to our team.
Bachelor’s degree plus 6+ years of experience in business analysis, digital analytics, and/or marketing analytics.
SME knowledge of Adobe Analytics or Google Analytics. Google Big Query experience preferred.
Experience working with BI tools like Power BI or Tableau to connect and blend various datasets and publish unified dashboards.
Ability to synthesize data into actionable insights, and communicate recommendations to all levels of the organization.
Strong interpersonal and communication skills, with a proven track record of working well with business stakeholders.
Previous experience in managing other analysts preferred but not required