Senior Manager Digital Analytics
Location: Chicago or Milwaukee
IQ Workforce is a leading recruiting firm for the analytics community. We are working with a blue-chip[ consumer goods company that has over 70 web properties. They are developing a digital analytics Center of Excellence and this role is a key piece.
The Senior Manager Digital Analytics is responsible for overseeing digital analytics across the enterprise. This individual and their team of analysts will leverage web and other digital analytics to improve consumers’ online experience and provide insight into their journey. This requires deep experience in web-based analytics and the ability to provide insight and strategic recommendations to key stakeholders based on analysis and trending of site data.
This person must be able to present complicated analytics in a clear and concise manner to a variety of audiences.
Central to this role will be the integration with media, consumer insights and digital teams providing thought leadership related to all areas of digital data, measurement and optimization; and the growth and development of digital analytics team members.
Lead a team of analysts and project manage cross-functional business analytics projects, partnering across teams to create compelling business insights and presentations.
Manage a portfolio of projects across the corporation to ensure appropriate prioritization, resourcing and business impact.
Analyze web traffic and site behavior for customer and business insights to support business decisions and deliver improved customer site experience and business growth (sales, margin, traffic and conversion).
Maintain data integrity and user privacy.
Analyze national and local campaign results to optimize the paid media spend across marketing channels based on ROAS.
Work with analytics vendors and outside agencies to optimize analytics efforts.
Act as a thought leader for the use of data and analytics to drive critical business decisions, business strategy and be able to serve as a coach/mentor for data analysts on the team.
Plan and manage the analytics corporate budgets.
Inform data capture via tagging, tracking, and behavioral measurement plans across all communication tools for paid, earned and owned media.
Design, implement and track KPIs to measure performance against strategic goals, identify emerging trends and provide insights about the drivers of performance.
Work with the India Tech Center for consistent Q/A of the analytics implementation, overseeing test and validation of analytics code.
Develop visual intelligence tools and executive dashboards for monitoring business performance.
Prepare case studies and best practices on campaigns that best utilize data and research.
Be the subject matter expert on digital analytics by staying abreast of the latest digital intelligence technologies, industry best practices and advancements in digital measurement to ensure the analytics team is always delivering advanced, innovative solutions focused on performance improvements for our businesses.
Respond to ad-hoc inquiries about specific web analytics questions.
Significant years of experience in data management, business intelligence, analytics, or digital marketing.
Strong knowledge of web analytic tools, in specific Adobe Analytics and Google Analytics.
Working knowledge of data visualization tools (Tableau, Power BI).
Demonstrated ability to interpret and communicate findings to technical and non-technical audiences.
Skilled at synthesizing data, interpret data and process observations into actionable recommendations.
Detail-oriented and possess excellent project management skills
Motivated by continuing education (seminars, classes, magazines, books, etc.).
Embrace the role of a teacher to educate Communications and Marketing staff.