Digital Analytics Manager
Location: Las Vegas
Job Type: FT
IQ Workforce provides Talent On-Demand for the strategy, operations and analytics communities.
Our team provides access to hard-to-find analytics resources across the spectrum… from the technical to the quantitative and all combinations in between. We provide independent consultants, consulting projects, contract-to-hire and FT hire services.
Our client is one of the top entertainment / sports brands in the world. They are looking for someone to enable the organization’s digital decision making process to be data-driven. This role leads the efforts to define, measure, and “tell the story” of their digital efforts. This position manages client relationships and serves as the subject matter expert for analytics across all digital channels (web, media, social, etc.).
Manages digital analytics reporting to support key performance indicators for e-Commerce business, marketing and website.
Leads tracking of ecommerce origination and conversion.
Establishes business requirements and project timelines to manage reporting & analysis requests and to develop complex analysis.
Collaborates with multiple internal teams to build a digital strategy for the various channels of distribution.
Applies quantitative methods to analyze and interpret information from multiple data sources, including website performance trends and path analysis activity.
Leads projects to identify key performance indicators and develops new report formats for the business. Establishes business requirements and project timelines to manage reports and requests to develop complex analysis.
Leads and develops functional relationships with key internal and 3rd party partners. Ensures industry standards and best practices are implemented and evolves partnerships as needed.
Identifies new opportunities and partnerships, makes recommendations, and supports new partner development.
Creates and executes a site optimization plan that includes personalization, behavioral CRM, testing, and targeting.
Leverages date to gain insight into trending, sentiment levels, user experience and behavior in order to drive the appropriate digital marketing strategies.
Measures site usability and effectiveness, creates visual dashboards and presents actionable insights and recommendations to executives.
Provides direction on integrating disparate sources of data, ultimately setting the blueprint to develop a central BI solution.
Assists in tag management services and user acceptance testing of site tags in order to maintain integrity across multiple sources of data.
Evaluates and recommends digital marketing tools and products.
Performs other tasks, projects, and responsibilities as assigned.
Bachelor’s degree in Business, Mathematics, Statistics, Computer Science or a related quantitative field, or equivalent work experience.
Proven team player with effective communication skills.
Must possess 4 – 7 years of experience in web analytics or a related field.
Extensive demonstrated experience in hands-on analysis, and strategic thinking ability.
Proficient with Google Analytics, Omniture SiteCatalyst, Report Builder, and Discover.
Analytics of on-site, social, brand ROI, websites, Facebook, Twitter, mobile apps, and/or viral video, etc.
Familiarity with mobile platforms (tablets, smart phones, computers) a plus.
Strong analytic, quantitative and data interpretation skills.
Ability to transform data into actionable insights.
Must be able to work in a fast-paced environment with constantly shifting priorities.
Exceptional communication skills – oral, written, and presentation.