Digital Analytics Implementation Manager
Location: Austin, TX or Remote
This position is responsible for the end-to-end delivery of implementation and tag management projects, having the ability to design solutions directly and the ability to manage the work of others who are part of the project team.
• Consult with the client regarding best practices for implementation of digital analytics solutions (Adobe Analytics, Google Analytics, IBM Digital Analytics)
• Develop solutions for tag deployment through tag management systems (Tealium, Adobe DTM, Ensighten)
• Partner with client stakeholders (marketers and IT staff) to understand data requirements and convey them to eClerx offshore analysts who will execute the tag deployment and QA required for accurate data capture
• Provide thought-leadership across all eClerx clients for both digital analytics implementation as well as effective use of Tag Management Systems for the deployment of tags and ensuring accurate data capture
• Collaborate with the business development team to provide sales support for new opportunities where your expertise is required
• 5+ years of professional experience, including 2+ years of experience deploying digital analytics solutions
• Advanced understanding of Tag Management Systems, with preference for Tealium and Adobe DTM
• Experience with implementation of Adobe Analytics and willingness to learn new digital analytics platforms from a data-architecture standpoint
• Strong understanding of digital marketing and how data is used to improve decision making
• Ability to communicate effectively with both non-technical marketers as well as technical developers
• Strong communications skills, both written and spoken
• A passion for marketing and the use of analytics, as well as curiosity to learn and ability to teach others
About eClerx Digital:
eClerx Digital is a global digital service provider partnering with the world’s leading brands primarily in luxury & fashion, retail, high tech, financial services, automotive and travel industries. We provide high impact consulting and value based production resources to drive greater insight, quality and creativity to deliver our clients digital priorities.
eClerx Digital powers the leading global brands digital channels with our four key solutions:
• Commerce & Campaigns focuses on our clients’ omni-channel digital operations, including web operations, conversion rate optimization, site merchandising & eCommerce operations, campaign operations, and system replatforming.
• Analytics, Insights & Reporting focuses on the full spectrum of data analysis from web and social analytics to more advanced predictive analytics and big data all underpinned by a strong business intelligence and visualisation team.
• Data Management focuses on all facets of data acquisition, integration, normalization, and quality across all data sets (customer, product, supplier, partner, sales, transactional, etc.), as well as Master Data Management and data governance/stewardship.
• Creative focuses on large scale post production up to cutting edge CGI; we provide creative production services to support all ATL & BTL creative assets managed through our FLUiiD4 marketing workflow solution.
eClerx Digital is a division of eClerx Services which is a publicly traded company for 10+ years on the India stock exchanges. We employ over 9,500 employees globally, have sales offices in New York, Silicon Valley, Austin, Chicago, London, Milan, Paris, Hamburg and Singapore, and are supported by operations centres in India, Italy and Thailand.