IQ Workforce
IQ Talent Blast
May 1, 2007 - Vol 1, Issue 6
Our Newest Candidates
Not a Subscriber?
Analytics Resources
Blast Archive
 

Thank you again for subscribing to the IQ Talent Blast. Twice each month our team will share profiles of our newest web and marketing analytics candidates. It is a great way for you to keep an eye on the talent marketplace and to develop an understanding of the types of candidates that our team represents.

"Measuring the Right Things (Part 1)" by Aaron Gray

The thing I get asked to do the most, and the thing the most people seem to have trouble with, is identifying the right things to measure. It's not surprising that clients have so much trouble - the possibilities are crazy. You can measure anything (well, anything that's measurable).

It's actually an age old marketing problem - if you provide too many choices, the customer gets option paralysis. They can't make up their mind. In the classic marketing sense, option paralysis leads to a slowed or lost sale (I can't pick which one I want - it's too difficult). In the case of web analytics, it leads to data bloat (I want everything, just in case I might need it). Problem is, there tends to be an inverse relationship between the amount of data available and value derived. While it's true that we consumers want choices, we don't function very well if we have too many of them.

So in these cases, it's my job to help clients identify the right data - the key data points they should surface to understand, at a strategic level, the business performance of their web site. You may have heard of these data points...they're your Key Performance Indicators (KPI's). Of course, you need more than KPI's...
 
Aaron Gray is a consultant to eCommerce businesses, focusing on Banks and Financial Services firms.  He also is host of the Blog "Greater Returns".
 Senior Web Analyst
This candidate has been an analyst for one of the premier interactive agencies on one of the premier accounts in the country.  He has outstanding analytical skills, a background in web development and unusually strong interpersonal skills.  Family/life change has him relocating to the Dallas region this summer.  He is looking for a position as a Senior Analyst on the agency or client side that offers a chance to use his web analytics expertise and gives a chance to impact the business. 

Making $65k – Dallas
 Web Analyst
This candidate has been working for one of the top-4 web analytics vendors as a web analytics consultant for the past three years.  She is based in the PNW, but is interested in relocating to the Los Angeles area ASAP.  Looking for a position on the agency or client side that is part-analytics and part-strategy.  Very bright, articulate person.

Making $55k- Los Angeles
 Mgr of Marketing Analytics
This candidate has an incredible background with 14-years of database marketing / marketing decision support / marketing mix modeling with three of the top technology companies (client-side) in the country and a brief stint with a top DM agency.  Awesome manager, top technical skills (IT & analytics), global experience, exceptional interpersonal skills.  Will do client or agency-side - manager or senior-level individual contributor. 

Making $135k – Austin
 Mgr of Web Analytics
This candidate has four years of experience with a top interactive agency in Boston.  He is part of the business strategy group and has enjoyed working on RFP's and acting as the intermediary to creative & planning.  Excellent background in statistics / modeling, excellent grasp of tools and technologies and strong interpersonal skills.  Looking for an opportunity to move into a manager position on the client side or agency side. 

Making $80k - Boston
 Manager of Online Analysis
This candidate has been with a top interactive agency for the past two years as a senior analyst.  Here he has been measuring the impact of online campaigns for a Fortune 100 technology client and making strategic recommendations based on data analysis.  Previously, he spent 4-years in SEM analyst roles on the agency side and three years as a research analyst.  He has an MBA in IT Marketing and a BS in Psych - both with honors.  Looking for manager-level opportunities on the client or agency side. 

Making $85k - San Francisco area
 Senior Web Analyst
This candidate has been with a top-4 web analytics vendor for the past two years as a best practices consultant.  In this role he has done everything from setting up/running reports to strategic ebusiness consulting.  Previously he has 5-years of interactive project management experience from a premier entertainment & media company.  He also was a market analyst on Wall Street for nearly 4-years.  Looking for an interesting and challenging opportunity in the Chicago market.

Making $75k - Chicago
 Manager of Web Analytics
This candidate has been with a well-known e-commerce business in the LA area for about 2.5 years.  She has recently been promoted from analyst to project manager.  She has a previous background in software development project management and financial services.  She is looking for a management opportunity to leverage her web analytics skills & experience.

Making $85k - Los Angeles
 Managing Director
This candidate has a PhD in Statistics and 25-years of experience in DM, interactive and analytics.  He is currently leading a 10-person web analytics practice for a top New York-based agency.  Would like to use more of his skills (beyond web analytics) - would like to expand on skills in CRM and work in an environment that is more integrated (where data & analytics are used for planning & strategy - not as a stand-alone offering). 

Making $175k - NY, Boston, Chicago, San Francisco

Corry Prohens is the managing consultant at IQ Workforce and one of the leading Web and Marketing Analytics recruiters in the country. As an active member of the Web Analytic Association and Direct Marketing Association, Corry and his team have developed an unusually robust network of clients and candidates. Analytics disciplines are becoming increasingly interwoven. Corry's team is at the forefront of this evolution, providing the best possible career opportunities for their candidates and the best talent for their clients. IQ Workforce represents top firms and individuals from the agency world, analytics vendors and end-clients.

Corry Prohens
IQ WorkForce



phone: 212.835.1666


IQ WorkForce | 1 Penn Plaza | 36th Floor | New York | NY | 10119