SEM Rock Stars
by Lee Odden @ TopRank Marketing
This week I’ll try something a little different with our BIGLIST of online marketing blogs reviews and share a screen shot of the week’s best looking SEO blog to be added.
That honor goes to Mikkel deMib Svendsen who’s been blogging for a very long time, except it’s been mostly in Danish.
Recently, Mikkel decided to launch a SEM blog in English, which is great news if you know Mikkel. At my first SES conference I recall seeing this guy in a bright red suit taking lots of photos and not sure who he was. Then after seeing him speak on a few panels quickly realized the deep search marketing knowledge he was offering. Now you can get that insight online. This blog is a mix of both text and video SEO content, plus Mikkel has a new book on SEO you should check out.
And now for our SEM/SEO Blog reviews.
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by Navneet Kaushal @ PageTraffic
Earlier Google AdWords had added some languages to their Beta Web Interface, now the news is that the search engine is expanding its Opportunities Beta Test to help the advertisers find more cost-effective options for their campaigns.
The new expansion will cover the additional U.S. Advertisers and also the advertisers from the U.K. and Australia. This is said that the Opportunities Tab helps advertisers get a quick overview of Google's customized keyword and budget ideas for their campaign
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IQ Workforce Blog
by Corry Prohens
A couple of weeks ago I went to the new Yankee Stadium for the first time. Even though I am not a Yankee fan the stadium awed me – it was like a baseball temple. As a baseball fan I had to be impressed.
I had a similar feeling at the X Change Conference in San Francisco this week. It was awesome. If you are a true web analytics fan, it is the place to be.
Everyone goes to eMetrics - and for good reason. eMetrics is the expo for the digital measurement community. All of the vendors, the practitioners, the agencies, senior level people, junior level people, people who are just curious about web analytics all converge. There is an expo hall, big keynotes, lots of presentations – most of them excellent.
X Change is totally different. It is a small, intimate conference of 120 or so mid-to-senior level web analytics geeks. They are almost all practitioners. There are only two presentations – an opening and closing keynote…
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The Latest Survey Results
The results are in for our "Best of" Web Analytics survey.
The analysts have spoken and here are "the best":
Best Personal Brand — Avinash Kaushik 49% & Eric T Peterson 22% - see more…
Best Interactive Agency — Zaaz 28% & Avenue|A Razorfish 23% - see more…
Best Events — eMetrics 45% & Omniture Summit 25% - see more…
Best Blog — Occam's Razor – Avinash Kaushik 53% & Eric Peterson – Web Analytics Demystified 14% - see more…
To see all of the "Best of" Web Analytics survey results - please visit our industry survey archives.
Recent Industry Buzz
As technology gains sophistication, choosing and implementing a Web analytics strategy grows more complex. Four experts share advice to ensure you're making the best choices for your company
Jim Sterne, Chairman of Web Analytics Association, looks at the current debate about web analytics -- and discusses how marketers can make web analytics easier - in this marketing webinar from Search Marketing Now
Sydney – 15 September 2009 – As part of IBM’s ongoing investment in business analytics, IBM (NYSE:IBM) today launched IBM Cognos Express, an all-in-one business intelligence and planning solution specifically designed and priced for midsized ...
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