SEM Rock Stars
by Lee Odden @ TopRank Marketing
 Over the past few weeks TopRank has been conducting it’s own search of sorts, for a Senior Search Marketing Manager as well as a Search Marketing Strategist. One of the questions we ask is, "How do you stay current with tactics and strategies in the SEM space?". It’s a good question both for hiring agencies to ask as well as companies that are looking for SEM consultants.
Search is a changing marketplace. Whether it’s paying attention to the effect of Google infrastructure updates like Caffeine or industry aggregation like BingHoo, it’s important for companies that want to stay ahead of the competition and for SEM consultants to deliver first class services, to stay current. The question is, how to do that? We offer 17 ways in our current Online Marketing Blog Reader Poll:
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by Navneet Kaushal @ PageTraffic
A recent post on the Inside AdSense Blog revealed that Google is all set to allow multiple Google-certified ad networks to compete with AdWords advertisers for display ad space on AdSense enabled sites. With this new change, ad networks or non-AdWords advertisers will also be able to bid on Google ad auction.
Well, this would be a nice way for AdSense publishers to generate revenue from their display ad space, no matter whether the ads come from AdWords advertisers or Google-certified ad networks. However, publishers will have control over which networks can show ads on their pages. They can also opt out of receiving ads from specific networks or all networks and have only AdWords advertisers to display ads on their sites. In addition, Google will not allow ad networks to collect any user data to be used for Internet-based advertising. This new feature will initially be available for AdSense publishers in North America and Europe. Below is a video that explains the change:
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IQ Workforce Blog
by Corry Prohens
 IQ Workforce has been a "global" recruiting firm in the technical sense of the word for years… we did some business in Canada... but not much.
This year we have been very fortunate that several of our clients have taken us overseas with them. Since we work in such a small niche, one of the most logical ways for us to grow our business is to expand the geography that we cover… so it has been a great opportunity.
Over the past eight months we have developed pretty strong networks in Europe and Australia. So far in 2009 we have successfully placed web analytics and search marketing professionals in the UK, Germany, Australia and Spain. We have worked on additional searches in Finland, France, Belgium and India.
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The Latest Survey Results
The results are in for our "Best of" Web Analytics survey.
The analysts have spoken and here are "the best":
Best Personal Brand — Avinash Kaushik 49% & Eric T Peterson 22% - see more…
Best Interactive Agency — Zaaz 28% & Avenue|A Razorfish 23% - see more…
Best Events — eMetrics 45% & Omniture Summit 25% - see more…
Best Blog — Occam's Razor – Avinash Kaushik 53% & Eric Peterson – Web Analytics Demystified 14% - see more…
To see all of the "Best of" Web Analytics survey results - please visit our industry survey archives.
Recent Industry Buzz
National Geographic Society was exploring ways to get more consumers to its flagship site, NationalGeographic.com. After a safari looking for the best strategies and technologies, it opted for web analytics and paid search optimization systems.
Consumers shopping for school supplies swarmed to the web in July, but the frenzy of activity likely had more to do with deal-hunting or researching store purchases than with buying online, according to a new study from web analytics research firm Compete Inc.
MARLBOROUGH, Mass.----Netezza Corporation , the global leader in data warehouse and analytic appliances, together with Semphonic, one of the world’s leading Web analytics consulting firms, to discuss market need and benefits of warehousing Web analytics and the strategic competitive positioning it helps organizations attain in an upcoming webinar.
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