SEM Rock Stars
 Earlier this week I gave a presentation on the intersection of SEO, online PR and social media to a great mix of people (mostly agencies) at a SEMPO Arizona event. The SEO/PR/Social topic is an interesting mix due to the convergence that’s been happening over the past 2-3 years and of course, because it’s the essence of what we’ve been doing at TopRank.
Forward thinking companies are investing in social media for a variety of reasons, including gaining a competitive advantage through building relationships, creating content and capturing mindshare. I think it’s safe to say that companies making investments in better connecting with their customers now, will have a distinct advantage over those that are resolved to “wait and see” with this social web thing.
TopRank’s survey of the Top Digital Marketing tactics for 2009 revealed 6 of the top 10 tactics as social media. Marketingsherpa’s 2008 Study of Social Media Marketing & PR reports social media as the top marketing budget line item for increase in 2009.
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You will find Matt Cutts of Google producing videos and answering questions from the SEO community daily. Most of these videos provide useful information for all the levels of SEO. Here's one more recent video of Matt:
This video is on "over optimization" where Matt is answering the question "Is over optimization bad for a website"?
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Room 214 Co-Founder, Jason Cormier, discusses social media monitoring tools with Brian Chappell, Senior Social Search Strategist at Ignite Social Media.
In this podcast, we discuss:
- The most valuable aspects of social media monitoring tools: Keeping tabs on conversations and customers for the purpose of crisis communications and reputation management.
- Sentiment analysis in social media monitoring tools: Is automatic sentiment analysis developed enough?
- What are clients looking for in these tools? Engaging in new markets through listening to customers, opportunities to include intelligence in product development cycles.
- "Social media isn't a salt shaker": You have to work it into the base of your marketing.
- What's next with social media monitoring: Greater levels of CRM integration, and more consistent pricing models
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IQ Workforce Blog
 Over the past couple of months we have been polling visitors to our site on their near-term "career prospects". We ask, "How do you feel about your prospect for career growth over the next 12-months?"
Given that we are just starting to recover from the MOAR (Mother of All Recessions): near-miss global banking meltdown, plummeting real estate and stock market values, record unemployment… the results seem to be pretty up-beat.
We have had 105 participants so far – presumably web analytics and search marketing professionals, since this is our audience (there is really no reason for anybody else to be on our site). Here is how they were feeling:
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The Latest Survey Results
The results are in for our "Best of" Web Analytics survey.
The analysts have spoken and here are "the best":
Best Personal Brand — Avinash Kaushik 49% & Eric T Peterson 22% - see more…
Best Interactive Agency — Zaaz 28% & Avenue|A Razorfish 23% - see more…
Best Events — eMetrics 45% & Omniture Summit 25% - see more…
Best Blog — Occam's Razor – Avinash Kaushik 53% & Eric Peterson – Web Analytics Demystified 14% - see more…
To see all of the "Best of" Web Analytics survey results - please visit our industry survey archives.
Recent Industry Buzz
Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren't measuring the right data? ...
With web analytics solutions answering the 'Who', 'What', 'Where' and 'When' questions of website users' behavior, Kampyle provides actionable feedback in real-time that answers the 'Why' question RAMAT GAN, Israel, June 30 /PRNewswire/ -- How effective is knowing that a user from California referred from Bing abandoned their shopping cart with $283 of merchandise after visiting 12 web pages ...
Web video site Joost is restructuring, abandoning its hopes to be a successful ad-supported Web TV provider. Instead it will sell its video-serving technology to other media companies...
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