SEM Rock Stars
 Kudos to Peter Hershberg regarding his insight on what social media means to search, along with his explanation on the three evolutionary waves of search.
It seems not that long ago (middle of this decade), I was writing quite a bit about how relevant search results had evolved through Google's PageRank concept — what Peter refers to as Search 2.0.
And now here we are talking about Search 3.0 - relevance based on personal networks and the filtering of data through online social graphs, ultimately strengthened as more people connect with each other via the web...
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Of those that reach out to our agency at TopRank, most of the companies I talk to are intrigued and even excited about social media. The challenge for organizations is that they’re often not exactly sure where to start or what will happen if they do.
For many companies, kicking off a social media effort is like jumping off a cliff. The question to consider, as asked at last week’s OMS event, is whether your company is jumping as a base jumper or a Lemming?
What I mean by that is a question as to whether your organization is following others blindly into the chasm of social web participation or are planning and preperations being made first? Are the right people being educated and given the proper tools? Is there a plan with a specific objective...
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One of the newly visible metrics within the updated Google AdWords interface pertains to conversion tracking. Today, we will explore the difference between the "Conversions (many-per-click)" data and the "Conversions (1-per-click)" data.
If you have migrated to the new AdWords interface, you have probably noticed these additional conversion tracking columns within your stats. Here are the columns in question:
In regards to "Conversions (many-per-click)" and "Conversions (1-per-click" there is a whole range of stats including the raw number conversions, conversion rate and cost-per-conversion. In order to discern the difference between the two, we’ll need to give them context....
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IQ Workforce Blog
 I was really moved when I read that Avinash Kaushik donates all of the proceeds from Web Analytics an Hour a Day (a long-time, best-selling book on web analytics) to two great charities. I was also a little bit ashamed because I have never really supported any worthy causes (outside my household).
Since I am not writing any books in the near future, I had to figure out something else to do...
To start with I had to choose a cause or two... much more difficult to do than I expected as there are so many that are appealing for so many different reasons.
Ultimately I decided to support one local and one global cause.
So for the rest of 2009 and 2010, IQ Workforce will donate 1% of our gross placement revenue to the following causes:
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The Latest Survey Results
The results are in for our "Best of" Web Analytics survey.
The analysts have spoken and here are "the best":
Best Personal Brand — Avinash Kaushik 49% & Eric T Peterson 22% - see more…
Best Interactive Agency — Zaaz 28% & Avenue|A Razorfish 23% - see more…
Best Events — eMetrics 45% & Omniture Summit 25% - see more…
Best Blog — Occam's Razor – Avinash Kaushik 53% & Eric Peterson – Web Analytics Demystified 14% - see more…
To see all of the "Best of" Web Analytics survey results - please visit our industry survey archives.
Recent Industry Buzz
I'm writing an open letter to the Google Analytics folks on behalf of my small business friends around the Web. We're getting a little frustrated with the product, and the so-called "help" within the platform. ...
Host Analytics has introduced version 9.0 of its Web-based corporate performance management software, along with a discounted team edition that focuses on consolidations for midsized companies.
Analog Analytics and Arizona's Green Valley News announced a new partnership today aimed at helping local media outlets expand their online reach and advertising revenue. Using innovative technology that makes web coupons easy for news sites to host -- and even easier for customers to virtually "clip" -- Analog hopes to bring new levels of profitability and exposure to GVN, its media partners, ...
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