IQ Workforce Blog
by Corry Prohens
 As the digital analytics community continues to grow, so does the need for qualified contractors and freelancers.
IQ Workforce has taken an early lead on this front, providing access to some of the most sought-after interim talent in the corporate world. Today we represent dozens of qualified digital analytics professionals across the spectrum of digital media measurement: site analytics, optimization & testing, search analytics, display analytics, mobile analytics and social media measurement.
Last year we launched our Contractor Exchange, which gives analytics and digital media professionals an opportunity to market their profiles to our global audience of marketing and analytics executives...
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SEM Rock Stars
by Amber Speer @ PPC Hero
One thing we do regularly for our clients is run search query reports from Adwords and MSN, pull all queries that are resulting in unqualified impressions or clicks, and add those in as negatives.
Doing this can really help narrow down your keyword list and prevent unqualified traffic from seeing your ad and not clicking – which prevents your impressions from skyrocketing and therefore lowering your click-through rate. But negatives also can prevent people from clicking on your ads, costing you money and lowering your conversion rates.
However, if you're only relying on the search query reports you're really only being reactive in preventing your ad from being shown and clicked on by irrelevant traffic.
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by Greg Meyers @ SemGeek
Many agencies and consultants handle new clients thru different phases in the relationship. These phases can consist of Kickoff/Discovery, Launch, Auditing, Optimization, Expansion, Testing, and I can go on and on. Moreover, in order for the client-agency relationship to get off on the right foot, there needs to be an unequivocal understanding of everything that there is to know about the client, including the past, present, and future. If the PPC agency does not get the answers to these important questions, they might possibly never have the chance to "move the needle" as needed by the client.
For example, here are just a few questions that could be asked:
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by Craig Danuloff @ ClickEquations
 We've written about the AdWords impression share metrics often in the past on this blog.
So rather than re-hashing or re-writing, we'll suggest you go read our Impression Share Series to extend and amplify the comments made in the fifth Secret Truth.
Finished?
There isn't much more to add. The one point worth clarifying or reiterating, is that Impression Share is worth reorganizing for. We talked about several rationals for creating focused campaign organization in the Secret Truth #4 post, and hinted at the Impression Share relationship...
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The Latest Survey Results
Our latest survey concerns the recent news of Adobe's acquisition of Omniture. We wanted to get an idea of what the Web Analytics community thought about the acquisition. Here are the results so far:
Almost everyone was surprised by the acquisition. Only 1% kind of saw it coming and no one totally called it.
43% believe there will be no NEAR TERM (6-12 MONTH) impact on the pace and type of Omniture's product development.
35% believe there will be a positive LONGER-TERM (12-36 MONTH) impact on the quality of customer service and professional services.
45% said impact on Omniture's competitors (Webtrends, Coremetrics, Unica…) will be positive.
52% believe this a good thing for the Web Analytics community as a whole.
To participate in our latest survey - please visit https://app.icontact.com/icp/sub/survey/start?sid=3456&cid=127264. To see all our survey results - please visit our industry survey archives.
Recent Industry Buzz
SALT LAKE CITY, UT--(Marketwire - 03/02/10) - Kampyle , a provider of feedback analytics to Web sites and companies, today announced bilateral integration with Omniture, an Adobe company (NASDAQ: ADBE - News ) and a leading provider of online business optimization software. Customers who implement the joint solution will experience increased ROI and direct engagement with users, leading to ...
Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part one of a two part series. ...
Amsterdam, 2 March 2010 - Nedstat announces support for measuring Internet video on television by Stream Sense, the most accurate and comprehensive online video analytics application in the market. The release is a significant upgrade from the existing ability to measure usage of Internet on TV-sets...
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