SEM Rock Stars
by Laura Callow @ SEM Insight
 I've been thinking a lot about landing page conversion lately, and read quite a bit about it. When I was a super affiliate (years gone by) maximizing conversions was always top of mind, and it sort of slipped from that vaulted position as I became more and more focused on specializing in SEM. It shouldn't have, but it did.
BUT after years of experience, research and seeing how things work on numerous sites across multiple industries, as well as chatting with experts focused on core deliverables, this is a list of my 'ultimate conversion tips' with a short list of links to other fantastic, and more comprehensive, conversion tip posts, documents and articles.
Conversion Tips - Get Started People!
I'm going to make a few very basic assumptions:
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by Amber Speer @ PPC Hero
Have you ever truly thought about what your overall account Quality Score looks like and how it has affected your PPC account over the years?
The more I manage long term clients the more I realize everything I do today will greatly effect what happens to my account Quality Score in the future.
Achieving a great Quality Score does not happen overnight. It may take a week, a month or longer. But by constantly optimizing your PPC account over time you will see the effects of having a great Quality Score. Those effects are mainly seen in the cost it takes to get your PPC ads in higher positions. Over time, your costs should be less, and your ads should have higher placements.
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by Navneet Kaushal @ PageTraffic
Mobile ads have now been made more potential in terms of reaching to the customers. Google announced that now mobile phone users will automatically get click-to-call phone numbers of the advertisers or the companies to directly contact them for details of their services.
This feature will be available only on the 'high end' user phones with full HTML browsers. To bring it into practice, Google already sent an email notification to its AdWords advertisers notifying them about their location specific numbers to be displayed along with their website URL in the mobile ads.
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IQ Workforce Blog
by Corry Prohens
 I just attended my first SEMPO NY Meetup. Great experience.
The meeting coincided with Social Media Week (Did you know there was a Social Media Week??), so they had a panel of social media gurus from companies like Trendrr (social media analytics), Hootsuite, StockTwits and Collecta.
The panel was really good. Sara Holoubek, SEMPONY’s chairperson and Max Kalehoff led the discussion and asked some really good questions. The audience followed up with questions and the discussion lasted about an hour.
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The Latest Survey Results
Our latest survey concerns the recent news of Adobe's acquisition of Omniture. We wanted to get an idea of what the Web Analytics community thought about the acquisition. Here are the results so far:
Almost everyone was surprised by the acquisition. Only 1% kind of saw it coming and no one totally called it.
43% believe there will be no NEAR TERM (6-12 MONTH) impact on the pace and type of Omniture's product development.
35% believe there will be a positive LONGER-TERM (12-36 MONTH) impact on the quality of customer service and professional services.
45% said impact on Omniture's competitors (Webtrends, Coremetrics, Unica…) will be positive.
52% believe this a good thing for the Web Analytics community as a whole.
To participate in our latest survey - please visit https://app.icontact.com/icp/sub/survey/start?sid=3456&cid=127264. To see all our survey results - please visit our industry survey archives.
Recent Industry Buzz
TORONTO and LOS ALTOS, CA - (Marketwire - 02/10/10) - Infobright , whose high performance database is the preferred choice for online analytics, and Talend, the recognized market leader in open source data integration, today announced the availability of a Bloor Research white paper, titled "Loading and Analyzing Web Data: Considerations and Recommendations." Produced in collaboration with ...
The Real-Time Revolution - "There is a lot of fuss and confusion over the term real-time Web," writes Joshua-Michele Ross in a new O'Reilly Insights on Forbes.com. Here's why, he adds. With the rise of real time we are moving from lagging indicators (customer surveys, focus groups, long product cycles) to leading indicators (online analytics, real-time optimization, lean start-up methods for ...
REDWOOD SHORES, Calif.----Smaato Inc. , the leading mobile ad optimizer and mobile advertising company announced new SDKs supporting iPhone and Android devices. The SDKs will come with free analytics and a new reporting dashboard to visualize usage data and keep track of advertising revenues.
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