SEM Rock Stars
by Joe Kerschbaum @ PPC Hero
 Sure, paid search ad copy contains only 25 characters for the headline (in AdWords) and 70 characters for the body copy, but this small space can be very complex to utilize optimally.
Within the confines of a PPC ad text you need to be relevant to your keywords, list as many benefits as possible, be unique and stand out from your competition, and include a clear call-to-action. As you strive to to incorporate all of these tactics into your ad texts you shouldn’t loose site of the fact that you’re trying to connect with real people.
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by Barry Schwartz @ Search Engine Roundtable
Yesterday we reported that the Google Caffeine index is launching right before the holiday season. I wrote my post like that, simply because I was in shock to see this being rolled out, even "slowly" before the holiday season. Honestly, I believe this took Google's Matt Cutts by surprise as well. While on vacation/work in Las Vegas, Matt wrote a blog post explaining this will not be launched on more than one data center prior to the holiday season.
Again, this is not fully rolling out until after the holiday season. Thank you Matt.
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by Greg Meyers @ SemGeek
In my second and final installment of "Classifying PPC Marketing? Is It An Art Or A Science?", I will dig a little deeper into the "weeds" of PPC Geekdom to try and identify which tactics and techniques of PPC should and will always be a Science as well as others that are reserved for the Artist respectfully. However, we all must acknowledge one thing. Regardless of anyone's biased opinion, there is one constant that everyone can agree on and that is PPC requires both Art and Science in order to have a better chance to achieve a successful outcome. Did you notice "better chance?" Well that is because there are many other factor that are in play that go way beyond Quality Score and CTR%.
So with that said, in continuing my discussions with Craig Danuloff, President of ClickEquations and Marc Poirier CEO of Acquisio, I surrounded my next segment of Q&A around the specifics of what areas of PPC deserve more attention to Science and others which should just be left to the Artist. In response to the question "Can you tell our audience what element of PPC should always be considered a science?" Craig believes that working methodically and focusing on the key metrics of PPC are the best path. He also mentions that his company ClickEquations has developed what is called 'High Resolution PPC' which basically breaks the search management process into three phrases:
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IQ Workforce Blog
by Corry Prohens
 Yes, it is an unusual qualification to see in job descriptions, but we are in fact looking for Poker enthusiasts all over the world.
If you know anything about IQ Workforce, you will correctly assume that the poker enthusiasts need to have analytics and online marketing skills, as well…
We just started working with the top online gaming company in the world. It is one of the fastest-growing online businesses in Europe. Their top site is their US poker site, but their fastest growing sites are in the EU and Asia/Pac...
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The Latest Survey Results
Our latest survey concerns the recent news of Adobe's acquisition of Omniture. We wanted to get an idea of what the Web Analytics community thought about the acquisition. Here are the results so far:
Almost everyone was surprised by the acquisition. Only 1% kind of saw it coming and no one totally called it.
43% believe there will be no NEAR TERM (6-12 MONTH) impact on the pace and type of Omniture’s product development.
35% believe there will be a positive LONGER-TERM (12-36 MONTH) impact on the quality of customer service and professional services.
45% said impact on Omniture’s competitors (Webtrends, Coremetrics, Unica…) will be positive.
52% believe this a good thing for the Web Analytics community as a whole.
To participate in our latest survey - please visit https://app.icontact.com/icp/sub/survey/start?sid=3332&cid=127264. To see all our survey results - please visit our industry survey archives.
Recent Industry Buzz
It is said that if one is only acting on numbers, it is impossible to accurately judge whether a user has had a satisfactory experience with a particular website.
The San Diego Software Industry Council presents "Forum on Analytics" conference Thursday, November 12 from 7 a.m. to 12 p.m. at the Del Mar Marriott in San Diego.
SAN MATEO, CA--(Marketwire - 11/09/09) - Quantivo , the leader in on-demand Behavioral Analytics , today announced Quantivo for E-Commerce , a customer analytics solution that includes 18 of the most critical e-commerce behavioral insights as out-of-the box reports. For the first time, e-commerce marketers and merchandisers can immediately uncover which distinct segments of customers will click ...
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