SEM Rock Stars
by Laura Callow @ SEM Insights Blog
 This post is a result of the following question I was sent on LinkedIn.
"Hi, I’m curious about your work as a web marketing manager and wondered if you had any advice for someone just joining the online advertising sector re where/how to begin one’s job search? Where does such a path eventually lead? How much of the work is mathematical and how much creative (generally speaking)?.. [a bit more]."
Usually I don’t answer these types of contacts, especially from complete strangers, but for some reason this one made me think. I checked out the chap who asked it, and he’s one clever dude – totally out of the remit of internet marketing of any kind, but probably far more intelligent and business savvy than I could ever be. SO I decided to get back to him – with some minor changes and pictures added for fun here.
This is what I wrote, and I thought it would be of interest to folks who have ever been wondering the same thing.
"INTERESTING QUESTIONS! These are some quick thoughts…
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by Alex Cohen @ ClickEquations
We just wrapped up our exhibit OMMA Global in New York, Craig is speaking at PPC Summit in LA and Lucinda (our CEO) is attending Shop.org in Vegas. Drop us a line if you’ll be there: marketing @ clickequations.com
Of course, a lot of folks had their training budgets cut due to the economy. Thus, I present our virtual conference: 5 Videos to Boost Your Paid Search. It includes a recording of our latest webinar, "Marketing During A Recession: From Pre-Click to Post-Click" with Bryan Eisenberg of FutureNow and David Brussin of Monetate.
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by Greg Meyers @ SemGeek
First off, the purpose of this blog post is not spin off another chick-flick movie starting Kate Hudson and Matthew McConaughey as they travel the world to deal with the complexities of Google's Quality Score, Conversion Funnels and ultimately driving successful ROI's for their respected clients. What I am talking about however are the "real-life" issues where a client can often get side-tracked, become uninformed and eventually lose confidence and trust of the relationship. In this article, I will discuss the different problem areas and how to avoid them. To keep my theme of Movies, in the words Ace Ventura, "Ahhhhh yah yah yah yah yah yalrighty then!"
Setting the Wrong Expectations
This is the #1 biggest failure of all Paid Search Marketing and have seen it happen too many times. Search Marketers are usually unaware of the Sales tactics that go on behind the scenes and it is usually not their fault, but promising the potential client a specific level of success, with our without the right amount of SCOPING and experience will result in not only an unhappy client, but bad referrals from that same client. Do me a favor, please do not oversell yourself and do your homework before you make any promises to anyone. The only promise you should make is that you will constantly improve what they currently have and be reliable, and most of all be professional.
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IQ Workforce Blog
by Corry Prohens
 A few weeks ago I asked Eric Peterson if he knew anyone in Miami that could host a Web Analytics Wednesday in November. I had to take care of some personal business down there and would love to sponsor/speak at an event.
He could not think of anyone.
Eighteen hours later Patricia Echeverri, a web analyst for Telemundo, emailed Eric that she wanted to host a WAW in Miami.
Fate. Karma. Kismet.
Whatever you want to call it… Patricia is going to be hosting and we are going to be sponsoring the first WAW in South Florida in over a year.
The event will be at...
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The Latest Survey Results
Our latest survey concerns the recent news of Adobe's acquisition of Omniture. We wanted to get an idea of what the Web Analytics community thought about the acquisition. Here are the results so far:
Almost everyone was surprised by the acquisition. Only 1% kind of saw it coming and no one totally called it.
43% believe there will be no NEAR TERM (6-12 MONTH) impact on the pace and type of Omniture’s product development.
35% believe there will be a positive LONGER-TERM (12-36 MONTH) impact on the quality of customer service and professional services.
45% said impact on Omniture’s competitors (Webtrends, Coremetrics, Unica…) will be positive.
52% believe this a good thing for the Web Analytics community as a whole.
To participate in our latest survey - please visit https://app.icontact.com/icp/sub/survey/start?sid=3332&cid=127264. To see all our survey results - please visit our industry survey archives.
Recent Industry Buzz
Last week I heard Marko Hurst give a nice talk on search analytics, the topic of a forthcoming book he's co-authoring with Lou Rosenfeld . Marko emphasized the importance of integrating quantitative and qualitative analysis in any user experience effort; Lou made a similar case at J Boye Philadelphia earlier this year . It makes great sense. But before you even get to that point, though, I think ...
SAN FRANCISCO----Demandbase, Inc., a leading provider of B2B customer acquisition solutions, today announced major enhancements to the Demandbase Professional™ solution, including advanced web analytics to help B2B marketers see which specific traffic sources deliver the highest value web traffic.
Employing stochastic (OAS) modeling framework, RS Velocity® Whole Loan integrates data management tools, analytics, and reporting capabilities on one Web-based valuation and portfolio management platform. Features include combination of historical data and forecasting capabilities, flexible prepayment and credit modeling capabilities, as well as links to updated home price and credit information ...
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