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Welcome to the IQ Opportunity Blast and thank you for subscribing. Every month our team offers an opportunity to place your finger on the pulse of the web and marketing analytics job market. If you would like more information about any of these opportunities or would like to consult with a member of our team, please do not hesitate to contact us. |
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"Relying too much on SEO? Think Again."
by Anil Batra, author of the Web Analysis, Behavioral Targeting and Advertising blog
I usually don’t write about SEO (since I am not an SEO, here are the posts labeled SEO) but this issue has been bugging me for quite a few days so I thought I will write about my views on this topic and open it for comments and suggestions.
Search Engine optimization has become an important part of the marketing strategy. However, I feel, a lot marketers are getting too obsessed with traffic driven to their sites from Google, Yahoo, Live (MSN), ASK etc without thinking about the consequences of dropping off from search engines rankings. I understand that it is relatively cheaper (notice I did not say Free) than paid inclusions, banner ads, affiliates etc. And ranking high on search engine is something to be happy about and proud of, ranking high on search engines provides you competitive advantage. But Free comes with risks. Read on... | |