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IQ Opportunity Blast
June 1, 2007 - Vol 1, Issue 8
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Welcome to the IQ Opportunity Blast and thank you for subscribing. Twice every month our team offers an opportunity to place your finger on the pulse of the web and marketing analytics job market. If you would like more information about any of these opportunities or would like to consult with a member of our team, please do not hesitate to contact us.

"Excellent Analytics Tip #11:  Measure Effectiveness of Your Web Pages," by Avinash Kaushik

It is a bit hard to believe that it has taken a year to talk about measuring effectiveness of individual pages on a website. It is perhaps a reflection of my belief that we already focus way too much on micro reporting on our websites, most of which is comprised of too much page level analysis.

But I think the time is right to focus on metrics, Key Performance Indicators and tips on how to measure effectiveness of individual pages.

The recommendations in this post are roughly in the order in which you would do the analysis (though there is no reason why you could not do each exclusively). At the back of my mind was the fact that when you get to page analysis you can easily get down and dirty and waste too much time. I wanted to frame this in a way that you can use your time efficiently, you’ll see a focus on that throughout this post.

Five Step Program to Measure Effectiveness of Your Web Pages:

# 1: Don’t Obsess About Your Home Page.

# 2: Compute Your Cliff - Only Then Jump.

# 3: Bouncy, Bouncy, Bounce - Its Good For You.

# 4: Site Overlay - Something To Love.

# 5: Think Holistically - Multiple Metrics, Key Context.

Bonus Step: insights to improvements: MultiVariate Testing Rocks.

Here are all the wonderful gory details……

 Senior Web Analyst
Location: Chicago, $75 - 100k

This Fortune 500 retailer has made great strides in the past year toward developing a cutting edge data- driven decision making culture. They are looking for someone to join their CRM group as an analyst to interpret multi-channel data and help develop strategies to reach customers.
 Director of Marketing Analytics
Location: NY, Atlanta - $120k
 
This direct marketing agency is a subsidiary of a top-5 media giant. They are looking for someone to head up the marketing analytics function for the Southeast, based out of their Atlanta offices. They need someone with strong technical skills as well as excellent client-facing experience.
 Senior BI Analyst
Location: New Jersey $90k

This client is the top consumer electronics company in the world. They are looking for a BI Analyst to help them build their direct-to-consumer business. The analyst will interpret data from credit card customers, loyalty program customer and direct-to-consumer customers and help to direct future marketing and promotional efforts. 
 Web Analyst
Location: Chicago, IL - $60k

The interactive business unit for this dominant regional media & communications company is seeking a web analytics professional for their team. They are looking for someone that has agency or client-side experience (2+ years) in campaign measurement/analysis, traffic analysis, tool management & reporting.
 Senior CRM Analyst
Location: Chicago, IL - $90k+

A world-class retailer is looking for talented analysts with heavy statistical / quantitative backgrounds to break new ground in multi-channel marketing analysis.  If you want to be cutting edge in marketing analytics - they have one of the best environments in the country .  4 years of experience minimum requirement.  
 Manager of Analytics
Location: Los Angeles, CA - $90k to $110k

This client is a mid-sized ad agency based in CA.  They are about 250 people total, but they have bult a solid web analytics group of six.  This position is managing the group and working with their top few clients on helping to refine their overall marketing strategy to a more measurable, consistent approach.  Their primary interactive clients are in the automotive space, but they are growing into other verticals as well.  Good opportunity for a senior analyst that wants to step up into a Manager role and have a lot of visibility and influence.
 Product Development
Location: Boston, MA - $100k - $140k

This mobile marketing solutions provider is seeking a Director-level Product Development professional to be based out of their Boston HQ.  This role incorporates elements of marketing/web analytics, competitive intelligence, client consulting and product development.  They are seeking someone with a minimum of 5 years in Interactive marketing, preferably with a combination of strategy & analytics experience from a top interactive agency.  This is a key, visible role in the company and carries a significant equity package. 
 Web Analytics Manager
Location: Seattle, WA - $100k to $125k

An entertainment conglomerate is seeking a web analytics manager for their digital media group. This individual would be responsible for strategy, direction, infrastructure, and processes for data mgmt, ad revenue reporting, inventory, pricing and forecasting. Support and advise managers in operations, sales, ad engineering, IT. The position also acts as a technical representative for the company in industry groups, forums, and events related to yield management. Management of inventory & data management teams that track & report financial info. Coordinate IT resources for support of the advertising system.
Ask Corry

Corry Prohens is the managing consultant at IQ Workforce and one of the leading Web and Marketing Analytics recruiters in the country. As an active member of the Web Analytic Association and Direct Marketing Association, Corry and his team have developed an unusually robust network of clients and candidates. Analytics disciplines are becoming increasingly interwoven. Corry's team is at the forefront of this evolution, providing the best possible career opportunities for their candidates and the best talent for their clients. IQ Workforce represents top firms and individuals from the agency world, analytics vendors and end-clients. 

Corry Prohens
IQ WorkForce



phone: 212.835.1666


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