IQ Opportunity Blast - Vol 2, Issue 3

IQ Opportunity Blast

April 15, 2008
Vol 2, Issue 3


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Web Analytics Rock Stars

	Starting a New Business in the Business/Web Analytics Space by Mark Guenthner Starting a new business is something I have always wanted to do. Last summer, as a pre-cursor to creating an official company, I began free lancing in the business/web analytics space. After quite a few years of managing analytical groups, I felt I had reached the confidence level in my skills and business acumen to go off on my own. In addition, based on my work experience, I knew there is growing demand for such services at companies of all sizes. My initial target market, though, was and continues to be small-to-mid size companies who do not necessarily have large enough budgets to support an analytical team. I recently created Clicks, Etc. LLC (www.clicksetc.com is under construction), a business/web analytics consulting firm, in the Seattle area. Thus far, my clients have consisted of ecommerce companies in the Seattle market, but my service offerings are applicable to any business model. Up to this point, my work has been generated using my own professional network. Eventually, once my company is further along ... Read on...

Our Latest Opportunites

Associate Online Marketing Director — Princeton, NJ — $115 - $140k View Job Description >> eCommerce Analyst / Manager of Analytics — Boston, MA View Job Description >> Director of Web Analytics — Cleveland, OH — $130 - $150k View Job Description >> Internet Analytics Manager — Wilmington, DE View Job Description >> Director of Online Marketing — Baltimore or San Francisco — $120 - $150k View Job Description >> Omniture Engagement Manager — New York, NY View Job Description >> More Jobs >>

Latest Industry Survey

The results of our Spring 2008 industry survey are in. We would like to thank the respondents that took the time to complete our survey. Some of the highlights include: 65% read Occam’s Razor by Avinash Kaushik and 45% also read Eric Peterson's Blog. 62% Use Monster.com and 52% use Careerbuilder.com when searching job boards for Web Analytics Jobs. 76% report they are members of the Web Analytics Association. For more details on the results, please visit - http://www.iqworkforce.com/spring-08-survey.asp. To take part in our latest survey, please visit click here. The results will be posted each month on the IQ Workforce website.

Latest Industry News

Yahoo Buys Web Analytics Provider IndexTools (ComputerWire via Yahoo!7 News) Yahoo has agreed to acquire Hungary-based web analytics software provider Tensa Kft, also known as IndexTools. The transaction is expected to be completed in the first half 2008, subject to closing conditions... InterLegis Incorporates Visual Analytics Technology into DataMapper (PRWeb via Yahoo! News) InterLegis, Inc., a Dallas-based innovator of Web-based litigation and electronic discovery technologies, announced today their new visual analytics capability is integrated with DataMapper, the widely popular data preview module within Discovery360, the company's flagship e-discovery product... ExactTarget Kicks off Nationwide Tour Featuring Email Marketing, Web Analytics and CRM Experts - First Stops Atlanta ... (Business Wire via Yahoo! Finance) INDIANAPOLIS----ExactTarget, a leading provider of on-demand, email and one-to-one marketing solutions, is hosting a series of one-day seminars entitled: "Route 1to1: The New eMarketing Essentials," in cities nationwide... More News >>

IQ Workforce Blog

Red Flags During the Interview Process Companies complain all the time that it is very hard to find great web and marketing analytics talent. This is true, but it is equally true that it is very hard to find a great company to work for. My team works with some of the largest, best brands in the world, as well as some really cool little start-ups that few people have heard of. Regardless, we have learned to recognize red flags during the recruiting process and thought we would share them. One that you can spot early in the process is the job that has been posted online over and over again for many months or years at a time. For example, there has been a web analyst job open at Hilton Hotels since my daughter was born - coming up on two years ago. There has been another one open at Charles Schwab for almost as long. If you are Schwab and you can’t fill a web analyst job in San Francisco for over a year, something is VERY wrong and it is not just a bad HR person... Read More >>

Ask Corry

Corry Prohens is the managing consultant at IQ Workforce and one of the leading Web and Marketing Analytics recruiters in the country. As an active member of the Web Analytic Association and Direct Marketing Association, Corry and his team have developed an unusually robust network of clients and candidates. Analytics disciplines are becoming increasingly interwoven. Corry's team is at the forefront of this evolution, providing the best possible career opportunities for their candidates and the best talent for their clients. IQ Workforce represents top firms and individuals from the agency world, analytics vendors and end-clients.

email: cprohens@iqworkforce.com

phone: 212.835.1666

web: http://www.iqworkforce.com

blog: http://www.iqworkforce.com/blog/