IQ Opportunity Blast - Vol 2, Issue 2

IQ Opportunity Blast

March 15, 2008
Vol 2, Issue 2


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Analytics Resources
	Web Analytics Association Direct Marketing Association Yahoo! Web Analytics Forum Web Analytics Demystified

Web Analytics Rock Stars

	Advanced Analytics: Matching Skills with Requirements by Andrew Edwards For most companies that rely on web analytics to make critical business decisions, the days of hits and page views are nearly over. Sure, page views will continue to be an important bellwether about the health of your site as a whole. But increasingly, deeper analytics are expected. And with each increasing layer of complexity, staffing the analytics team becomes both more critical and more difficult. It was one thing to point your log files at an instance of packaged software and review the (often limited) results that analytics could parse from a server log. It is quite another to set detailed reporting requirements, many of them custom and particular to your business, and then perform the necessary page-tagging that will facilitate accurate, meaningful reporting. Often you’ll need to go beyond simple web pages. What about pop-ups and Flash modules? Have you thought about tracking Ajax-based activities? Perhaps it’s no surprise: tracking Web 2.0 functions can be especially challenging... Read on...

Our Latest Opportunites

Digital Measurement Analyst — Chicago, IL — $90 - $110k View Job Description >> SEM Manager / Analyst — Los Angeles, CA — $80 - $110k View Job Description >> Director of Marketing Intelligence — Dallas, TX — $100 - $120k + Bonus View Job Description >> Web Analyst (Contract-to-Hire) — New York, NY View Job Description >> Online Analytics Specialist — Princeton, NJ — $70 - $85k View Job Description >> Director of Digital Strategy — Chicago, IL View Job Description >> More Jobs >>

Latest Industry Survey

The results of our first industry survey are in. We would like to thank the 159 respondents that took the time to complete our survey. Some of the highlights include: 87% believe the Web Analytics Job Market will remain Super Strong or Strong within the next 2 years. 98% Use Linkedin or other social media platforms to raise their profile or promote their career. 80% report their senior management team views analytics as either vital or important to the company. For more details on the results, please visit - http://www.iqworkforce.com/winter-07-survey.asp. To take part in our latest survey, please visit click here. The results will be posted each month on the IQ Workforce website.

Latest Industry News

Ascentium Acquires Web Analytics Firm ZeroDash1 (Centre Daily Times Ascentium Corporation, a leading interactive marketing and technology consultancy, today announced the acquisition of Seattle-based Web analytics and search engine marketing (SEM) consulting firm ZeroDash1 (www.zerodash1.com). The strengthening of Ascentium's Web analytics responds to a growing desire among customers to optimize their current advertising spends and measure return on investment ... eMetrics Marketing Optimization Summit Named the Official Conference of the Web Analytics Association (Marketwire via Yahoo! Finance) The Web Analytics Association is pleased to announce the eMetrics Marketing Optimization Summit as its official conference. Moving forward, WAA members will receive a 15 percent discount on conference registration. Potoula Chresomales of McGraw-Hill Construction Offers Perspective on Using Web Analytics to Drive Growth in Online ... (The San Francisco Examiner) NEW YORK, March 10 /PRNewswire/ -- Website analytics are providing deeper insight into the needs of construction and design industry participants, said Potoula Chresomales, vice president of Marketing and Product Management at McGraw-Hill Construction (MHC), part of The McGraw-Hill Companies (NYSE: MHP ) and the leading provider of business information and sales and marketing solutions to the ... More News >>

IQ Workforce Blog

Guest Blogger David Evans on "Social Media in Marketing" David Evans is President of Digital Voodoo, a Social Media Consulting Company that our team has partnered with on behalf of several major clients. Dave’s firm is currenly developing a social media strategy for Meredith Corporation (via IQ Workforce) and has worked with leading companies such as Microsoft, HP, Southwest Airlines, AARP and PGA Tour on integrating Social Media into their marketing strategy. Dave‘s book, Social Media in an Hour a Day (Published by Wiley/Sybex) is due out July of 2008. It will be a practical guide for marketers interested in developing a working knowledge of social media... Read More >>

Ask Corry

Corry Prohens is the managing consultant at IQ Workforce and one of the leading Web and Marketing Analytics recruiters in the country. As an active member of the Web Analytic Association and Direct Marketing Association, Corry and his team have developed an unusually robust network of clients and candidates. Analytics disciplines are becoming increasingly interwoven. Corry's team is at the forefront of this evolution, providing the best possible career opportunities for their candidates and the best talent for their clients. IQ Workforce represents top firms and individuals from the agency world, analytics vendors and end-clients.

email: cprohens@iqworkforce.com

phone: 212.835.1666

web: http://www.iqworkforce.com

blog: http://www.iqworkforce.com/blog/