IQ Workforce
IQ Opportunity Blast
December 15, 2007
Vol 1, Issue 14
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As always, our team offers an opportunity to place your finger on the pulse of the web and marketing analytics job market. If you would like more information about any of these opportunities or would like to consult with a member of our team, please do not hesitate to contact us.

"Demystifying Web Analytics and Audience Measurement: Maximizing Your Potential"
by Matt Belkin - Vice President of Consulting for Omniture

As many of you know Web analytics and/or online business optimization has tremendous potential to improve the online and offline customer experience. There is arguably no greater weapon at your disposal to optimize your marketing ROI. From acquisition activities like search, banner, TV, and print campaigns to online and offline conversion to retention activities like newsletters, tell-a-friend, call center, and loyalty programs, web analytics should be your definitive optimization platform. Why? Because it provides the most granular insight into customer behavior. It is your lowest common denominator across all these customer touch points. And by leveraging web analytics across all these initiatives, you achieve a single version of truth - rather than trying to make decisions from 5 different data sources. In short, web analytics can help you improve online and offline success by identifying opportunities throughout the customer lifecycle. As an organizational optimization platform, web analytics helps you answer questions like:

"How effective are my campaigns?"
"Which customer segments are most valuable?"
"How can I improve my acquisition success?"
"How can I improve our conversion funnel?"
"How can we better retain our most valuable customers?"
"How can we improve customer loyalty?"
"How can we offer a better customer experience?"
"Which marketing initiatives are most profitable?"
"How do multi-channel buyers differ from single-channel buyers?"
"How can I remarket to non-converters to improve overall success?"

The list goes on and on.
Read on...
 Senior Business Analyst
Location: Los Angeles, CA - $75 - $90k

eHarmony has an exciting opportunity for a Senior Business Analyst to help bridge the gap between all business units and data analytics. If hired, you will be instrumental in the evaluation and enhancement of eHarmonys offerings. Basic day to day responsibilities will include: Business Analysis, Documentation, Requirements Gathering, Project Management and Metrics Tracking.


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 BI Developer
Location: Los Angeles, CA - $110k

Design and develop analytic and reporting solutions using Microstrategy, Oracle Tools, Oracle Data Mining (optional) and potentially other standard reporting tools to support user demands and requirementsDesign and develop user interfaces to Intranet applications by setting expectations and features priorities throughout the development life cycle.


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 Sr. Search Media Analyst - Microsoft
Salary: $60-80k

Help Sales and other MSN employees (Search Specialists) to build relevant, researched keyword lists for client campaigns. Train and mentor regional team members.


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 Manager, Media Analytics Services - Microsoft
Location: Seattle, WA - $80-120k

Lead a team of search media analysts to provide actionable insights to MSN Premium clients Provide leadership in developing and implementing optimization techniques around keyword selection, copy testing, bid management, and targetingBuild strong service relationships with clients and internal partners to maximize client satisfaction and revenue.


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 Manager of Online Marketing
Location: Boca Raton, FL - $70-$80k

Tradeking is one of the fastest growing online brokerages in the country. With offices in Boca Raton, Florida, they are seeking a Manager of Online Marketing to take ownership of Banner/Display Advertising buying, planning and optimization. Qualified candidates will have strong experience with buyingmedia and using ad tracking/optimization tools such as DART, Atlas or Mediaplex.


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 Associate Director of Analytics
Location: Chicago, IL - $120-$140k

Data and analytics are now critical to a healthy digital marketing practice. A maturing digital marketing industry is demanding not only more accountability, but more valid and accurate ways to be accountable. In doing so, the industry is exposed to the nuances of digital tracking technologies, and left needing guidance as to how measurement technology can best be applied to clients unique business needs.


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 Director of Marketing Analytics
Location: Princeton, NJ - $130-$150k

This is a key position within the marketing organization being responsible for all analytics related to subscription marketing programs for both print and online products. This position will be responsible for leading a team of analysts to analyze, report and provide insights on all marketing activity related to acquisition and retention of subscribers.


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 eCommerce Analyst
Location: Chicago, IL - $80-$100k

We are seeking people who are passionate and motivated to inspire change. The Analyst-Site Performance and User Insight must be a teacher, an evangelist, a leader and a highly skilled analyst. The incumbent must deliver data-driven insight and analysis to the right audience, assisting with the development of a culture focused on optimizing our online business.


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Ask Corry

Corry Prohens is the managing consultant at IQ Workforce and one of the leading Web and Marketing Analytics recruiters in the country. As an active member of the Web Analytic Association and Direct Marketing Association, Corry and his team have developed an unusually robust network of clients and candidates. Analytics disciplines are becoming increasingly interwoven. Corry's team is at the forefront of this evolution, providing the best possible career opportunities for their candidates and the best talent for their clients. IQ Workforce represents top firms and individuals from the agency world, analytics vendors and end-clients. 

Corry Prohens
IQ WorkForce



phone: 212.835.1666


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