IQ Workforce
IQ Opportunity Blast
October 15, 2007 - Vol 1, Issue 13
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Welcome to the IQ Opportunity Blast and thank you for subscribing. Every month our team offers an opportunity to place your finger on the pulse of the web and marketing analytics job market. If you would like more information about any of these opportunities or would like to consult with a member of our team, please do not hesitate to contact us.

"Customer Satisfaction"
by Joel Hadary, Chief Operating Officer at SEMphonic

Our financial services clients are continually struggling with how to measure success on their sites that provide online services as opposed to their prospecting sites. Online service sites very often don’t have definitive success criteria like a prospecting or e-commerce site does.

On an e-commerce site selling a product is a success. On a prospecting site getting a prospect to sign-up or enroll is a success. However, on online services sites where customers do tasks such as manage their investments, bank accounts, or credit cards it’s different. Is it better if customers to come to the site more often or less often? It depends. Is it better if customers process more transactions? It depends.

What really matters is how satisfied they are with the online service. One way to judge customer satisfaction is by customer loyalty. Do your customers continue to do their online processing over time?
Read on...
 Manager of Web Analytics
Location: Princeton, NJ - $80-$90k

We are working with one of the real giants of the media & publishing world on this vital search. They are looking for someone to manage two analysts and act as an internal consultant to the heads of their various marketing, sales & product development teams to understand their business goals and then distill and present the data that they need to make informed decisions. High profile role. Omniture shop, but any tools experience is okay.
 Manager of Web Analytics
Location: Dallas, TX - $80 - $100k

Our client in Dallas is one of the premier b2c ecommerce brands. They are one of the most exclusive data-driven decision making cultures that you will find. The web analytics function until recently had been handled by several people in their online marketing dept. Now they have created a role that will own it properly. Oppotunity to work with 4 major stakeholder groups: marketing, promotions, product devmt and their internal BI team.
 VP of Web Analytics
Location: NY - $140-180k

We are working with one of the top direct marketing agencies in the world to identify a leader for their "cyberanalytics" group based in NY. This is a high profile role where they are looking for someone to not only manage key clients and build/run the team but also brand themselves (and the firm, by extension) as a leader in the space - speak on the panels, write the papers...
  Director of Marketing Analytics
Location: San Fran - $150k

Our client in San Fran is an up-and-coming mobile advertising player. Until recently they have had a couple of analysts that have provided all of their marketing analytics & BI. Now they are looking for a seasoned leader for the group - should have heavy experiencde with statistical analysis, online advertising, media mix modeling, etc.
 Business Analyst
Location: NJ - $50-$75k

Dow Jones has retained us to find them an up-and-coming analyst for their retention marketing team based in the Princeton area. Need quant analytics skills / experience and a desire to learn everything about marketing analytics.
 VP of Web Analytics
Location: NY - $180k

#2 direct marketing firm in the world ($2B in revenue - 50+ offices) is looking for someone to be "the face of web analytics" for the firm. Based in NY you would report to the SVP of Analytics - one of the true gurus in the space - and keep yourself busy managing client engagements, building your team, writing white papers, speaking at events, etc. Very high profile job.
 Associate Director of Analytics
Location: NY - $135k

Top 5 agency is looking for someone to take a leadership role in their pharma practice in NY. Pharma expertise, cross-channel marketing analytics and the ability to manage major client relationships all a must.
Ask Corry

Corry Prohens is the managing consultant at IQ Workforce and one of the leading Web and Marketing Analytics recruiters in the country. As an active member of the Web Analytic Association and Direct Marketing Association, Corry and his team have developed an unusually robust network of clients and candidates. Analytics disciplines are becoming increasingly interwoven. Corry's team is at the forefront of this evolution, providing the best possible career opportunities for their candidates and the best talent for their clients. IQ Workforce represents top firms and individuals from the agency world, analytics vendors and end-clients. 

Corry Prohens
IQ WorkForce



phone: 212.835.1666


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