IQ Workforce
IQ Opportunity Blast
January 15, 2008
Vol 1, Issue 15
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The results of our first industry survey are in. We would like to thank the 159 respondents that took the time to complete our survey.

Some of the highlights include:

  • 87% believe the Web Analytics Job Market will remain Super Strong or Strong within the next 2 years.
  • 98% Use Linkedin or other social media platforms to raise their profile or promote their career.
  • 80% report their senior management team views analytics as either vital or important to the company.

For more details on the results, please visit - http://www.iqworkforce.com/winter-07-survey.asp. To take part in our latest survey, please visit click here. The results will be posted each month on the IQ Workforce website.

As always, our team offers an opportunity to place your finger on the pulse of the web and marketing analytics job market. If you would like more information about any of these opportunities or would like to consult with a member of our team, please do not hesitate to contact us.

"The Top 10 Most Overused Metrics of 2007 - Part I"
by Rohit Bhargava - Vice President, Interactive Marketing for Ogilvy Public Relations

We all know marketers love metrics. Flashy award winning campaigns are great and celebrity spokespersons are always appealing, but most of the time we try to base judging the success of a campaign on hard and fast metrics. The only problem is, many times the metrics that marketers use to gauge success are wrong, inaccurate, incomplete or just plain useless. There are two main reasons this happens ... precedent and ignorance. Precedent means using the metrics you have always used and is always tempting. Particularly so when you are encouraged to fill out the same spreadsheets year after year comparing one year's effort to the last. Effectively, you are locked into a cycle of using crap metrics. Ignorance is a growing reason, usually as a result of having better tools to measure results, but not taking advantage of them. Where this leaves us at the end of 2007 is with lots of marketing teams focusing on the wrong metrics and without a plan in sight for changing this in the new year.
Read on...
  Web Analytics Expert
Location: Boston, MA - $120k

Perform overall data analysis for company to identify strategic trends and actionable customer insights, based on a clear understanding of business objectives.


View Job Description >>
  Web Analyst
Location: New York, NY

This company is seeking a Digital Marketing Analyst to work in their NY offices. This position works closely with agency and client teams to execute accurate measurement, analysis, reporting, and optimization recommendations for interactive campaigns.


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 Senior Statistical Modeler
Location: Washington, DC - $150k + equity

Our client is one of the leaders in the online payment market. They currently have over 700 major eTailers that accept their form of payment for products. The product is geared toward security-conscious consumers that do not want to give out their credit card info online and retailers that want to access this segment of the market while saving money on credit card processing fees.


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 Online Marketing Manager / Specialist
Location: Boca Raton, FL - $70 - $90,000 + Bonus + Equity

Our client is the fastest growing online brokerage in the country. Barron's and SmartMoney have rated them as the best online brokerage in the country for the past two years. Now they are focused on bringing in someone to run and optimize their online banner/display advertising. They recently implemented Dart, so they would love someone with experience in that product, although they are open to any of the major ad serving tools (Atlas, MediaPlex, etc.).


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 Director of Research & Modeling
Location: Dallas, TX - $120 - $140k

Manages client deliverables by working with a team of Research Scientists and Analysts in the delivery of marketing campaign findings and analytic insights/recommendations.


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 Web Analyst
Location: Washington, DC - $80-$100k

Harnessing large volumes of website data files for development of reports and data analysis with interpretation of results in business context, including detailed findings and implications presented to key stakeholders at all levels.


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 Database Marketing Consultant
Location: Los Angeles, CA - $100k+

DBM Consultants bring industry and functional experience to a small number of key client relationships. Consultant is expected to identify areas of database marketing opportunity, play a key role in formulating appropriate alternatives, and staying involved through implementation and execution.


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 Director of Cyberanalytics
Location: New York, NY - $120 - $150k + Bonus

Analyze online marketing, e-mail marketing and website user behavior using quantitative and qualitative methodologies to provide recommendations to improve site performance, marketing programs and our customers’ digital experience to meet business objectives


View Job Description >>
Ask Corry

Corry Prohens is the managing consultant at IQ Workforce and one of the leading Web and Marketing Analytics recruiters in the country. As an active member of the Web Analytic Association and Direct Marketing Association, Corry and his team have developed an unusually robust network of clients and candidates. Analytics disciplines are becoming increasingly interwoven. Corry's team is at the forefront of this evolution, providing the best possible career opportunities for their candidates and the best talent for their clients. IQ Workforce represents top firms and individuals from the agency world, analytics vendors and end-clients. 

Corry Prohens
IQ WorkForce



phone: 212.835.1666


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