IQ Workforce Blog
by Corry Prohens
 A couple of weeks ago I went to the new Yankee Stadium for the first time. Even though I am not a Yankee fan the stadium awed me – it was like a baseball temple. As a baseball fan I had to be impressed.
I had a similar feeling at the X Change Conference in San Francisco this week. It was awesome. If you are a true web analytics fan, it is the place to be.
Everyone goes to eMetrics - and for good reason. eMetrics is the expo for the digital measurement community. All of the vendors, the practitioners, the agencies, senior level people, junior level people, people who are just curious about web analytics all converge. There is an expo hall, big keynotes, lots of presentations – most of them excellent.
X Change is totally different. It is a small, intimate conference of 120 or so mid-to-senior level web analytics geeks. They are almost all practitioners. There are only two presentations – an opening and closing keynote…
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Web Analytics Rock Stars
by Corry Prohens
 1. We have seen a major uptick in the volume of talent inquiries over the past few months – especially compared to the same period last year. How is business for Web Analytics Demystified? Have you seen a similar increase in inquiries for your consulting services?
Without a doubt. I had half-expected 2009 to be quite slow and my summer to be relaxing but nothing of the sort happened. In addition to a handful of projects with existing vendor clients I added four major U.S. retailers to my client roster and Aurelie Pols, my business partner in Europe, won a contract with one of the largest pharmaceutical concerns in the world, all since June!
More importantly I think I am seeing a substantial increase in truly qualified leads coming to our door. I think companies are looking past the recession now and actively trying to figure out how they’re going to "do more" with web analytics than they have in the past. For me that’s awesome news (since that’s what I work with my clients to discover!)
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Recent Industry Buzz
As technology gains sophistication, choosing and implementing a Web analytics strategy grows more complex. Four experts share advice to ensure you're making the best choices for your company
Jim Sterne, Chairman of Web Analytics Association, looks at the current debate about web analytics -- and discusses how marketers can make web analytics easier - in this marketing webinar from Search Marketing Now
Sydney – 15 September 2009 – As part of IBM’s ongoing investment in business analytics, IBM (NYSE:IBM) today launched IBM Cognos Express, an all-in-one business intelligence and planning solution specifically designed and priced for midsized ...
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The Latest Survey Results
The results are in for our "Best of" Web Analytics survey.
The analysts have spoken and here are "the best":
Best Personal Brand — Avinash Kaushik 49% & Eric T Peterson 22% - see more…
Best Interactive Agency — Zaaz 28% & Avenue|A Razorfish 23% - see more…
Best Events — eMetrics 45% & Omniture Summit 25% - see more…
Best Blog — Occam's Razor – Avinash Kaushik 53% & Eric Peterson – Web Analytics Demystified 14% - see more…
To see all of the "Best of" Web Analytics survey results - please visit our industry survey archives.
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