IQ Workforce
IQ Blast September 15, 2008
Vol 2, Issue 9


 
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10 Easy Ways to Damage Your Brand During the Recruiting Process
by Corry Prohens

When you bring talent into your organization you are opening the door to the outside world and showing everyone how your company operates. It is an opportunity to show your company’s culture, your efficiency, your collective intelligence. Or you can damage your brand.

In general - in VERY general terms - companies that are good at recruiting are usually good at other things, too - like whatever they do to make money. Companies that are bad at recruiting are generally bad at other things, too. Recruiting is just a process that can be broken down into 6 or 8 components and mastered like any other process. It is not rocket science. That is why it is amazing how many companies don’t do it well. It damages their brand.

So just in case you are looking to sabotage your company, here are 10 easy ways to damage your brand during the recruiting process:

1. Have a human resources professional phone screen your candidates. Give them technical questions to ask and do not explain to them what the questions mean. Let them evaluate whether or not the candidates are qualified enough to move on to the next round...

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   First Annual "Best of" Web Analytics Survey

Our team is always on the lookout for ways to inform and amuse the web analytics community. In this spirit we are happy to announce the launch of our latest survey - the first annual "Best of" Web Analytics:

The survey asks your opinion - Who is the best:

  • Web Analytics Vendor for Products
  • Web Analytics Vendor for Service
  • Web Analytics Consultancy
  • Interactive Agency for Web Analytics
  • Personal Brand
  • Web Analytics Blog
  • Web Analytics Event
  • Web Analytics Newsletter
  • etc

We want your opinion! It will take less than 2 minutes to complete. Please click here to participate. The results will be posted quarterly on the IQ Workforce website.

   Latest Industry News

The Web Analytics Association Partners With the Direct Marketing Association to Bring the "WAA Base Camp" Workshop to ... (Marketwire via Yahoo! Finance)
The Web Analytics Association has partnered with the Direct Marketing Association to offer its WAA Base Camp workshop series at the DMA08 Conference and Exhibition in Las Vegas on Sunday, October 12 at the Las Vegas Hilton.

How to Get Hourly Google AdWords Conversions in Google Analytics (Search Engine Roundtable)
Google Analytics is a good platform for statistics, but you really can't drill down to specifics and get hourly breakdowns of your conversion data. That's okay -- almost -- because there's a workaround that SteveLaLonde presents at Search Engine Watch Forums . He says that he implemented a duplicate web site profile in Google Analytics and then applied a filter which shows AdWords data only. ...

BRS Labs Debuts AISight, Industry's First Adaptive Learning Video Analytics Software (Marketwire via Yahoo! Finance)
ASIS INTERNATIONAL CONFERENCE - Behavioral Recognition Systems, Inc. (BRS Labs) advanced the state-of-the-art in video analytics today with the commercial introduction of its Cognitive Video Analytics(TM) software, called AISight(TM).

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  Ask Corry

Corry Prohens is the managing consultant at IQ Workforce and one of the leading Web and Marketing Analytics recruiters in the country. As an active member of the Web Analytic Association and Direct Marketing Association, Corry and his team have developed an unusually robust network of clients and candidates. Analytics disciplines are becoming increasingly interwoven. Corry's team is at the forefront of this evolution, providing the best possible career opportunities for their candidates and the best talent for their clients. IQ Workforce represents top firms and individuals from the agency world, analytics vendors and end-clients.




email: cprohens@iqworkforce.com
phone: 516.802.7700
web: http://www.iqworkforce.com
blog: http://www.iqworkforce.com/blog/