IQ Workforce
IQ Blast August 5, 2008
Vol 2, Issue 7


 
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   Analytics Resources
Web Analytics Association
Direct Marketing Association
Yahoo! Web Analytics Forum
Web Analytics Demystified
   Web Analytics Rock Stars
The Secret to a Web Analytics Career: Stop Learning Web Analytics!
by Alex Cohen

Eventually, your web analytics career is going to hit a wall. Learning interactive marketing as a web analyst, you start with the numbers and then seek context. When you stop to think about it, it’s really an inside out view, isn’t it?

You can master tags, logs and the many intricacies of implementation and that will get you so far. If you want to go from good to great, then you’re going to have to stop learning analytics.

Advance Your Career with Action
Measurement craves action. That’s why site testing (a/b and multivariate) has been such a huge hit. Your success as a web analyst is defined by the impact of the changes your work inspires: more leads, higher revenue, greater customer satisfaction....

Start your search for by following the money. In most companies, the budget is often biggest in one of these 4 channels:
1. Paid Search
2. Email Marketing
3. Organic Search / SEO
4. Landing Pages

  Our Latest Opportunites

Director of Web Analytics — New York or Knoxville, TN
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Senior Web Analyst — New York or Knoxville, TN
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Digital Media Analyst — Austin, TX
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Manager of Web Analytics — Westchester, NY
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Marketing Analytics Contractor — Seattle, WA — 6+ months (possible consult-to-hire)
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Director of Marketing — Evanston, IL — $90k - $120k
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   Latest Industry Survey

The results of our Summer 2008 industry survey are in. We would like to thank the respondents that took the time to complete our survey. In an effort to gain more insight to this relevant topic, we plan to leave the survey open until Sept. 15th. If you have not had an opportunity to complete the latest survey, please do so.

Some of the highlights include:

  • 74% of practitioners expect that spending on web analytics will increase at their company during the recession (40% said it would increase a bit / 34% said it would increase significantly)
  • 60% of practitioners said that the recession would either increase the likelihood of hiring additional web analytics resources or have no impact
  • 17% said that their company was either somewhat or very likely to reduce web analytics headcount during the recession
  • 2% thought that the recession would have a major negative impact on their career

For more details on the results, please visit - http://www.iqworkforce.com/summer-08-survey.asp. To take part in our latest survey, please visit click here. The results will be posted quarterly on the IQ Workforce website.

   Latest Industry News

Strategy Analytics: Southern Europe Leads in Internet Video and TV Streaming, Peer-to-Peer Services (Broadcast Newsroom)
BOSTON, BUSINESS WIRE -- Italy and Spain are forging ahead of the US and other European countries in adoption of online and web TV services, according to "Internet TV : Southern Europe Leads The Way," from the Strategy Analytics Digital Media Strategies service.

Sybase Continues to Push the Analytics Envelope with the Release of the Sybase Analytic Appliance (Centre Daily Times)
Sybase, Inc. (NYSE:SY), the largest enterprise software and services company exclusively focused on managing and mobilizing information, today announced the immediate availability of the Sybase(R) Analytic Appliance, configured and tuned to provide extreme analytics and alleviate overburdened data warehouses, data marts and reporting systems. Sybase Analytic Appliance combines Sybase IQ -- the ...

Siteworx Selected to provide Web Strategy Consulting and Interactive Web Design Services for Leading Networking ... (PRWeb via Yahoo! News)
Command Information selects Siteworx based on its top-tier design, development, and rapid implementation capabilities. Initial phase sees fast-paced redesign of corporate Web site.

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   IQ Workforce Blog

Web Analytics Wednesday Austin - August 13th

Jennifer White organizes the Web Analytics Wednesday events in Austin each month. It seems like they have a nice consistent group that alternates between lunches and after-work get-togethers.

Jennifer sent me a note asking if I would be interested in coming down to give my "Job Hunting & Career Management" presentation to the group. The presentation gives guidance to web analytics professionals on how to maximize their career potential. We have found that in small and midsized markets web analytics practitioners are not benefitting from the enormous growth of the industry nearly as much as they are in NY, LA & SF. ....

Read More >>
  Ask Corry

Corry Prohens is the managing consultant at IQ Workforce and one of the leading Web and Marketing Analytics recruiters in the country. As an active member of the Web Analytic Association and Direct Marketing Association, Corry and his team have developed an unusually robust network of clients and candidates. Analytics disciplines are becoming increasingly interwoven. Corry's team is at the forefront of this evolution, providing the best possible career opportunities for their candidates and the best talent for their clients. IQ Workforce represents top firms and individuals from the agency world, analytics vendors and end-clients.




email: cprohens@iqworkforce.com
phone: 516.802.7700
web: http://www.iqworkforce.com
blog: http://www.iqworkforce.com/blog/