IQ Workforce
Web Analytics · Marketing Analytics · Online Marketing

Web Analytics Rock Stars

An Interview with Eric Peterson, President of Web Analytics Demystified

by Corry Prohens

Eric Peterson1.   We have seen a major uptick in the volume of talent inquiries over the past few months – especially compared to the same period last year. How is business for Web Analytics Demystified? Have you seen a similar increase in inquiries for your consulting services?

Without a doubt. I had half-expected 2009 to be quite slow and my summer to be relaxing but nothing of the sort happened. In addition to a handful of projects with existing vendor clients I added four major U.S. retailers to my client roster and Aurelie Pols, my business partner in Europe, won a contract with one of the largest pharmaceutical concerns in the world, all since June!

More importantly I think I am seeing a substantial increase in truly qualified leads coming to our door. I think companies are looking past the recession now and actively trying to figure out how they’re going to "do more" with web analytics than they have in the past. For me that’s awesome news (since that’s what I work with my clients to discover!)

Read More...


IQ Workforce Blog

Going Global

by Corry Prohens

Global Recruiting FirmIQ Workforce has been a "global" recruiting firm in the technical sense of the word for years… we did some business in Canada... but not much.

This year we have been very fortunate that several of our clients have taken us overseas with them. Since we work in such a small niche, one of the most logical ways for us to grow our business is to expand the geography that we cover… so it has been a great opportunity.

Over the past eight months we have developed pretty strong networks in Europe and Australia. So far in 2009 we have successfully placed web analytics and search marketing professionals in the UK, Germany, Australia and Spain. We have worked on additional searches in Finland, France, Belgium and India.

Read More...


Recent Industry Buzz

Netezza and Semphonic Host Free Webinar on Warehousing Web Analytics (Business Wire via Yahoo! Finance)

MARLBOROUGH, Mass.----Netezza Corporation , the global leader in data warehouse and analytic appliances, together with Semphonic, one of the world’s leading Web analytics consulting firms, to discuss market need and benefits of warehousing Web analytics and the strategic competitive positioning it helps organizations attain in an upcoming webinar.

Apigee’s Ambition Is To Be The Google Analytics For APIs (TechCrunch)

The Web has come a long way from a collection of Web pages to repositories of programmable data freely flowing from one site to another through APIs (Application Programming Interfaces). But it is difficult to keep track of all of the thousands of APIs out there. Wouldn't it be great if there was a Google Analytics for APIs? Today, Sonoa Systems is taking the first step towards building just ...

Speed-Trap Launches Analytics for Adobe Air Applications (ITNews)

NEWBURY, England, August 26 /PRNewswire/ -- - Speed-Trap Launches Industry-first Online Analytics Software That Captures and Analyses Visitor Interaction With Non-browser-based Adobe AIR and Rich Internet Applications Speed-Trap http://www.speed-trap.com the online customer insight software provider, today launches its analytics for adobe air applications, Speed-Trap's unique capability to ...

Read More...


The Latest Survey Results

First Annual "Best of" Web Analytics Survey

The results are in for our "Best of" Web Analytics survey.

The analysts have spoken and here are "the best":

Best Personal Brand — Avinash Kaushik 49% & Eric T Peterson 22% - see more…

Best Interactive Agency — Zaaz 28% & Avenue|A Razorfish 23% - see more…

Best Events — eMetrics 45% & Omniture Summit 25% - see more…

Best Blog — Occam's Razor – Avinash Kaushik 53% & Eric Peterson – Web Analytics Demystified 14% - see more…

To see all of the "Best of" Web Analytics survey results - please visit our industry survey archives.

IQ Blast

Vol 3, Issue 8


Available Contractors

VP Search Engine Marketingt

Senior Technical Web Analyst

Business Intelligence Architect

Web Analytics Consultant

Web Analyst

Web Analytics plus Web Programmer/Architect

More Contractor
Profiles >>

The Latest Opportunities

Director of Analytics

Director of Audience Engagement

Remote Digital Media Analytics Consultant

Digital Analytics Manager

VP Direct and Digital Account Management

Technical Omniture Contractor

More Jobs >>

Analytics Resources

Web Analytics Association

Direct Marketing Association

Yahoo! Web Analytics Forum

Web Analytics Demystified

Corry Prohens

Corry Prohens is the managing consultant at IQ Workforce and one of the leading Web and Marketing Analytics recruiters in the country. As an active member of the Web Analytic Association and Direct Marketing Association, Corry and his team have developed an unusually robust network of clients and candidates. Analytics disciplines are becoming increasingly interwoven. Corry's team is at the forefront of this evolution, providing the best possible career opportunities for their candidates and the best talent for their clients. IQ Workforce represents top firms and individuals from the agency world, analytics vendors and end-clients.

Corry Prohens
Managing Consultant
IQ Workforce

Corry's LinkedIn.com Profile

email: cprohens@iqworkforce.com
phone: 516.802.7700
web: http://www.iqworkforce.com/
blog: http://www.iqworkforce.com/blog/