The results of our Summer 2008 industry survey are in. We would like to thank the respondents that took the time to complete our survey. In an effort to gain more insight to this relevant topic, we plan to leave the survey open until Sept. 15th. If you have not had an opportunity to complete the latest survey, please do so.

Some of the highlights include:

• 74% of practitioners expect that spending on web analytics will increase at their company during the recession (40% said it would increase a bit / 34% said it would increase significantly)
• 60% of practitioners said that the recession would either increase the likelihood of hiring additional web analytics resources or have no impact
• 17% said that their company was either somewhat or very likely to reduce web analytics headcount during the recession
• 2% thought that the recession would have a major negative impact on their career

For more details on the results, please visit - http://www.iqworkforce.com/summer-08-survey.asp. To take part in our latest survey, please visit click here. The results will be posted quarterly on the IQ Workforce website.

Study says: Google maintains web dominance (TechJournal South)
RESTON, VA - Google web properties drew more than 141 million unique visitors in July, the most of any group of sites, according to ComScore Media Matrix, a Reston-based web analytics company.

As Gas Prices Rise, Customer Satisfaction Falls on Automotive and Travel Web Sites (Marketwire via Yahoo! Finance)
iPerceptions Inc., a leading provider of web-focused Voice of Customer analytics, announced today that customer satisfaction with automotive and travel web sites hit a 12-month low in June 2008 as prices at the pump climbed to over $4.11 per gallon nationwide.

New Digital Ad Company Analog Analytics Optimizes Interactive "Super Banner" Ads to Increase Value and Conversion Rate ... (Business Wire via Yahoo! Finance)
SAN DIEGO, Calif.----Analog Analytics, a digital advertising company specializing in integrating and optimizing interactive direct response marketing, today announced it will be offering "Super Banner" online ads to help retailers and online advertisers deliver innovative interactive marketing campaigns with higher ROI and conversion rates than ordinary banner ads.

Thank you Austin & WAA

Wanted to say thank you to Jennifer White for inviting me to speak to the Web Analytics Wednesday group in Austin this week. Jennifer started doing WAW’s there 13-months ago and they have built up a great group that has been growing and meeting monthly since.

I gave my "Web Analytics Career Management" presentation and it turned into a great conversation. Really enjoyed meeting those guys.

Eugene Hsu took some great pictures and was kind enough to send me the linkedin album - you can view them here: http://www.new.facebook.com/album.php?aid=47433&l=a335b&id=667516712.