IQ Workforce Blog
by Corry Prohens
 My team has been attending, sponsoring and speaking at Web Analytics Wednesday events around the country for the past few years.
If you are not familiar with Web Analytics Wednesday, these are real-life (in person) social networking events for the Web Analytics communities in cities around the world.
The success and growth of these get-togethers is pretty incredible. They were started by Eric Peterson of Web Analytics Demystified and June Dershowitz. This month web analytics practitioners in Aarhus, Atlanta, Chicago, Columbus, Copenhagen, Dallas, Manila, Portland, Rio de Janeiro, Santa Monica, Seattle and Sydney will get together for drinks, networking and chat about their work. Some will have formal presentations. Some will be just friends and colleagues gathering over a common interest. Truly remarkable.
Last year IQ Workforce began sponsoring the career-oriented content on the Web Analytics Demystified site (the job board, salary calculator, etc.). This year, Eric asked us if we would like to also be global sponsors of Web Analytics Wednesday.
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Web Analytics Rock Stars
by Greg Asman
 Leave a comment I’m currently working on a campaign that combines a variety of Social Media platforms (Twitter, Facebook, YouTube, Flickr) as well as a microsite. As you might imagine or may have experienced yourself, gathering all of useful metrics from these sources are like hearding cats.
Here are a few tips that might help in measuring your cross-platform campaigns:
Tag Everything!
If you’re posting links to Twitter via a URL shortening service (my favorite is tr.im since it’s the shortest) embed a tracking parameter with the original URL. For example, if you’re going to shorten www.somewebsitewithalongurl.com, add a parameter to the end to identify what source it came from and then shorten the URL. That way, the source can be pulled from the parameter rather than having to rely on sometimes unreliable referrer reports.
Even if you’re not Tweeting, this is a good way to link from blogs, Facebook, forums, etc.
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Recent Industry Buzz
In a crowded online retail market, Web analytics have become essential. But visitor counts alone aren't cutting it anymore for e-commerce firms looking to provide ultra-personalized shopping experiences...
PORTLAND - Webtrends , an enterprise customer intelligence company, today announced that the company was recognized as a Leader in "The Forrester WaveTM: Web Analytics, Q3 2009" report published by Forrester Research, Inc. in July 2009. Forrester's report evaluated each vendor's current offering, strategy, and market presence...
Coremetrics Receives Top Ranking for Strategy and Customer Satisfaction Among Web Analytics Vendors...
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The Latest Survey Results
The results are in for our "Best of" Web Analytics survey.
The analysts have spoken and here are "the best":
Best Personal Brand — Avinash Kaushik 49% & Eric T Peterson 22% - see more…
Best Interactive Agency — Zaaz 28% & Avenue|A Razorfish 23% - see more…
Best Events — eMetrics 45% & Omniture Summit 25% - see more…
Best Blog — Occam's Razor – Avinash Kaushik 53% & Eric Peterson – Web Analytics Demystified 14% - see more…
To see all of the "Best of" Web Analytics survey results - please visit our industry survey archives.
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