The results of our Summer 2008 industry survey are in. We would like to thank the respondents that took the time to complete our survey. In an effort to gain more insight to this relevant topic, we plan to leave the survey open for another 90 days. If you have not had an opportunity to complete the latest survey, please do so.

Some of the highlights include:

• 74% of practitioners expect that spending on web analytics will increase at their company during the recession (40% said it would increase a bit / 34% said it would increase significantly)
• 60% of practitioners said that the recession would either increase the likelihood of hiring additional web analytics resources or have no impact
• 17% said that their company was either somewhat or very likely to reduce web analytics headcount during the recession
• 2% thought that the recession would have a major negative impact on their career

For more details on the results, please visit - http://www.iqworkforce.com/summer-08-survey.asp. To take part in our latest survey, please visit click here. The results will be posted quarterly on the IQ Workforce website.

Video email company VuYou choose Intellitracker for their Web Analytics (e-Consultancy)
Leading UK-based web analytics vendor Intellitracker today announced that VuYou Limited ( www.vuyou.com ) have chosen Intellitracker Enterprise to help drive their launch of Vu-Mail. Intellitracker Enterprise will initially be used to analyse the effectiveness of a massive email marketing campaign that...

Affinium NetInsight Provides Highest Business Value for Enterprise-Class Web Analytics, According to Leading Online ... (CRM Today)
Unica Corporation (Nasdaq: UNCA - News), a leading global provider of enterprise marketing management (EMM) solutions, today announced it has been positioned as a "definitive industry leader for large enterprises using analytics” in the July 2008 JupiterResearch “Web Analytics Buyer’s Guide: Assessing Vendors’ Competencies and Value."

Report Identifies Omniture as a Definitive Web Analytics Industry Leader for Large Enterprises (Marketwire via Yahoo! Finance)
Omniture, Inc., a leading provider of online business optimization software, today announced that the company has been named for the fourth consecutive time as a Web analytics leader by JupiterResearch.

Online Advertising Strong Despite Tough Economic Times

I was relieved to see the first quarter number on online advertising spend…

Despite a pretty rough overall economic picture, spend was up a healthy 18.2% over Q1 2007.

This apparently represents slower growth than in previous years, but I would have signed for 18.2% YOY if you asked me a few months ago.

It is nice to be in a growing space that is being fueled by innovation and measurability. I have been in other markets during my recruiting career and it is a nightmare when the overall economy tanks....