IQ Workforce Sponsors Web Analytics Demystified Job Board
Web Analytics Consultancies Team Up to Help Businesses Fill Critical Web Measurement Positions
Portland, OR and New York, NY — June 3, 2008 — IQ Workforce, the leading web analytics recruiting firm and Eric T. Peterson of Web Analytics Demystified, the noted web analytics author, consultant, and speaker, today announced that the two firms have entered into an agreement for IQ Workforce to sponsor the career-oriented content on the Web Analytics Demystified web site including the job board and salary calculator. Corry Prohens, Managing Consultant for IQ Workforce, has also agreed to contribute content to the Web Analytics Demystified blog. Similarly, Eric Peterson has agreed to blog for IQ Workforce’s Web Analytics Rock Stars blog.

"Given Web Analytics Demystified's long-standing position that web analytics requires technology, people, and process, the work that IQ Workforce is doing is critical to the success of our industry," said Eric T. Peterson, CEO and Principal Consultant for Web Analytics Demystified. "Without bright people running these applications, most companies don't begin to appreciate the value that web analytics is capable of delivering. ..."

The results of our Spring 2008 industry survey are in. We would like to thank the respondents that took the time to complete our survey.

Some of the highlights include:

• 65% read Occam’s Razor by Avinash Kaushik and 45% also read Eric Peterson's Blog.
• 62% Use Monster.com and 52% use Careerbuilder.com when searching job boards for Web Analytics Jobs.
• 76% report they are members of the Web Analytics Association.

For more details on the results, please visit - http://www.iqworkforce.com/spring-08-survey.asp. To take part in our latest survey, please visit click here. The results will be posted each month on the IQ Workforce website.

ATi Extends Advanced Visualization and Reporting Functionality to Their Web-Based Predictive Analytics Solutions (Marketwire via Yahoo! Finance)
Adaptive Technologies, Inc. has chosen LogiXML as their partner for delivering Web-based on demand visualization and reporting capabilities within ATi's customized predictive analytics solutions. ATi uses the power of science and technology in a software-as-a-service model to deliver real-time predictions to the desktops of end users which impact important day-to-day business decisions.

Web Analytics Consultancy Semphonic Provides Guidance for Companies Migrating From HBX to Omniture SiteCatalyst (Marketwire via Yahoo! Finance)
Semphonic, a leading web analytics consultancy, today released the latest version of its Omniture Implementation Toolkit. The biggest addition is an HBX to Omniture Transition Guide designed to help measurement managers and teams understand what's involved in transitioning their site. The Toolkit is written for web analytics managers who are actively involved in HBX to SiteCatalyst migrations, ...

Compete Web Analytics Solutions to Power Goodway 2.0's Ad Network (Business Wire via Yahoo! Finance)
BOSTON----Compete, Inc., a leading web analytics company and unit of TNS media, today announced that Goodway 2.0, a division of Goodway Group focused on clickstream-driven online automotive marketing strategies, will use Effectiveness^SM and Behavior Match^TM to help power its Beep!^TM automotive online ad network.

IQ Workforce Sponsored Events

My team has worked hard for the last couple of years to be viewed as valuable members of the web & marketing analytics communities. Too often (and correctly) recruiting firms are viewed instead as vultures that circle above an industry/community.

If you click around our site, you will find industry research that we contribute to the community in the form of quarterly survey data - our current survey is entitled, "Web Analytics in a Recession" in which we measure trends and attitudes of practitioners nationally in this strange recessionesque period.

You will also find our web analytics rock stars blog where industry leaders contribute unique content about the career landscape of the web & analytics communities...