IQ Workforce Blog
 It has been quite some time since we had great jobs to work on in the NY market. The web analytics community in NY is pretty large, but there have not been great job opportunities here lately.
Since it is our home town, I am pleased to report that there are once again some really cool jobs in NY — thanks to two of our blue chip clients.
The first is on the client side, where the company is building a global digital analytics group from the ground-up. These folks have never had any consumer-facing businesses or products before (for the past fifty years they have been selling B2B). Lately they have been on a huge buying/building spree — developing consumer-facing web and mobile products. The result is a start-up environment within a $50 Billion global company.
They have divided digital analytics into three disciplines: implementation, analysis and data visualization. This way the technical guys can focus on getting tools setup properly and continually optimized; the analysis guys can actually DO analysis and bring actionable recommendations to the business (they face-off with product development and marketing heads); and the data visualization guys can focus on dashboarding, scorecarding and continually updating reports. Very smart.
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Web Analytics Rock Stars
 Vendors can be a great training ground for new entrants in the field. They offer a variety of positions, locations, and technologies that make for a good jumping-off point. If you are looking to break into the field or to move up in the field, my first advice would be to read Judah's post about how to get that analytics job by immersing yourself in the community (Judah's Post ). His post is filled with great tips to use to build your network. Next, consider working for a vendor as a great place to start a career in analytics or to take it to the next level.
When I say vendor, I don't mean just an analytics vendor, as there are really only a handful of pure analytics vendors, and they aren't all going gangbusters right now. But, if you think of the entire ecosystem, there are tons of vendors in the space. I'm talking about mobile analytics, testing and targeting platforms, voice of the customer vendors, email vendors, etc. Go look at the sponsor list of eMetrics or Web Analytics Wednesday and you’ll get the idea.
Here are a few reasons why I think vendors are a great place to get your start (and I'm talking from experience here).
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The Latest Survey Results
The results are in for our "Best of" Web Analytics survey.
The analysts have spoken and here are "the best":
Best Personal Brand — Avinash Kaushik 49% & Eric T Peterson 22% - see more…
Best Interactive Agency — Zaaz 28% & Avenue|A Razorfish 23% - see more…
Best Events — eMetrics 45% & Omniture Summit 25% - see more…
Best Blog — Occam's Razor – Avinash Kaushik 53% & Eric Peterson – Web Analytics Demystified 14% - see more…
To see all of the "Best of" Web Analytics survey results - please visit our industry survey archives.
Recent Industry Buzz
It looks like another shot's been fired in the Web analytics war. Yahoo Web Analytics has been made available - for free - to search and display advertisers who work with account support teams and managers. Four days ago, Yahoo announced a new Web Analytics look, some more reports, and enhanced features. Then, just two days ago, Google made its own move in this conflict by allowing for the ...
CurtMonash writes "Web analytics databases are getting even larger. eBay now has a 6 1/2 petabyte warehouse running on Greenplum — user data — to go with its more established 2 1/2 petabyte Teradata system. Between the two databases, the metrics are enormous — 17 trillion rows, 150 billion new rows per day, millions of queries per day, and so on. Meanwhile, Facebook has 2 1/2 petabytes managed ...
WAKEFIELD, MA--(Marketwire - April 29, 2009) — The Web Analytics Association (WAA), the global advocate for the online marketing analytics profession, today announced the newly appointed 2009 — 2010 Board of Directors. Of the twenty-two eligible consulting, practitioner and vendor nominees this year, the WAA has chosen seven members to serve as new directors for the coming year. The following ...
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