Web Analytics Rock Stars
by Jim Snyder of Empirical Path
 As viewing and sharing online video becomes more ubiquitous — evidenced by the 2 billion daily video views on YouTube — so grow the demands to understand the impact of hosting this content... and not just from content sites.
Like other multi-channel retailers discovering the value of video, Empirical Path's auto manufacturer client wanted visitors to engage with, share, and be moved towards conversion by a high-end video experience on dozens of dealer sites. But this top brand struggled to effectively gauge the success of video on their own sites and beyond.
While our client was already tracking basic dealer site stats with Google Analytics, it was blind to interactions with video players, sharing tools, and other Flash features not captured by GA "out of the box." Management demanded to know: Which videos are visitors watching and sharing? Where are videos re-published? Does any of this ring the cash register?
Read More...
IQ Workforce Blog
by Corry Prohens
 Until recently, the only credentialing / certification that was available to web analytics professionals was through the vendors and was obviously product-specific.
The Web Analytics Association has been working on a community-wide certification program for a while. A few weeks ago they launched the Web Analyst Certification Program. The program is broken down into three components / areas of expertise:
1. Site Optimization:
- Persona development
- Visitor activity analysis
- On-Site Search
- Navigation and Site Analysis
- Content Analysis
- Site technology
- Optimizing for Conversion
- Tracking visitor behavior and value over time
Read More...
Recent Industry Buzz
WALTHAM, MA--(Marketwire - 05/24/10) - WHAT: Web Analytics for Today's Social Media Strategy ; featuring Deirdre Walsh, Community & Social Media Manager at National Instruments, and Akin Arikan, Interactive Marketing Evangelist, Unica Corporation (NASDAQ: UNCA - News ) WHEN: Tuesday, June 1, 2010; 1:00 pm Eastern Time WHY: Marketers and web analysts are still learning how different the social ...
SSL snuffs browser referral In adding SSL encryption to its primary search engine, Google isn't just protecting your traffic from anyone sniffing your network. It's also preventing third-party webmasters from tracking the search terms you used to find their sites. That may be a good thing for netizens intent on privacy lockdown. But for webmasters, it could be a bit of a problem.
LOS ALTOS, Calif., May 24 /PRNewswire/ -- Guardian Analytics, the innovator in predictive analytics-based fraud prevention software, today announced that it has raised $9 million in funding, led by Sutter Hill Ventures with participation by existing investor Foundation Capital.
The Latest Poll Results
What is your biggest reason for being (or considering a career as) an independent contractor? Here are the results so far:
- Lifestyle / quality of life - 43%
- Compensation - 11%
- Challenge - 15%
- Career Growth - 15%
- Politics (lack of) - 16%
To participate in our latest poll - please visit our Facebook Fan Pagehttp://www.facebook.com/WebAnalyticsContractors.
Sponsored by: 
Analytics Notes by Jacques Warren
| 
