Web Analytics Rock Stars
by Marshall Sponder
 Geolocation and mobile computing are trends that are now in the mainstream so it's about time to examine what kind of analytics we can get and what we can do with it.
For one thing, Geolocation and Foursquare can be your best friend, especially if your business is brick and mortar, like a restaurant or even a hardware store (though, besides Home Depot, there aren't that many hardware stores that are fun to hang around in).
Take Havana Central, a New York Cuban Restaurant chain who is a client of mine and who aspires to be the Roger Smith Hotel of local restaurants here. Through my WebMetricsGuru.com blog I have become known to many in the Social Monitoring sector and have access to many of the best platforms, tools and agencies of choice to work with. One of the tools I use often is...
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IQ Workforce Blog
by Corry Prohens
 Until recently, the only credentialing / certification that was available to web analytics professionals was through the vendors and was obviously product-specific.
The Web Analytics Association has been working on a community-wide certification program for a while. A few weeks ago they launched the Web Analyst Certification Program. The program is broken down into three components / areas of expertise:
1. Site Optimization:
- Persona development
- Visitor activity analysis
- On-Site Search
- Navigation and Site Analysis
- Content Analysis
- Site technology
- Optimizing for Conversion
- Tracking visitor behavior and value over time
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Recent Industry Buzz
ClickTale, the industry leader in Customer Experience Analytics, today announced the launch and immediate availability of its new ClickTale Dashboard that puts the advanced ClickTale CEA feature set right at your fingertips for instant access to complete website usability and conversions analytics.
Anametrix , the leader in cloud-based business analytics technology, and 118id , a top-five web design and interactive agency, announced a partnership agreement to offer clients a unique digital measurement strategy with real-time data reporting and insights across multiple online initiatives.
RESTON, VA--(Marketwire - 05/18/10) - Siteworx, Inc., a leading interactive agency with deep expertise in Web content management, enterprise search and analytics, today announced the successful re-launch of its company Web site, www.siteworx.com . The new Web site is designed to emphasize the company's full range of capabilities and showcases a broader array of clients ...
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