IQ Workforce
IQ Blast May 22, 2008
Vol 2, Issue 4


 
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Web Analytics Demystified
   Web Analytics Rock Stars
Attributes That Help You Get Hired
by Judah Phillips

Hiring managers are the gatekeepers to the job you want. They may write the job description, review your resume, pick the people who interview you, determine who to call back, and make the final yes or no decision. The attributes hiring managers look for in a candidate are as diverse as the personalities of hiring managers themselves. However, I think there are several common characteristics that a candidate can demonstrate to show a hiring manager that they are the right person to employ, such as:

  • Desire to do the job. A hiring manager wants to know that you desire to take on the challenge of the opportunity. After all, while web analytics is an excellent field, it can be difficult, challenging work. Building a data-driven culture is hard. Tool configuration can be complex. Tell them "I want to do this job." Mean it, and be prepared to answer why...
  • Passion for web analytics. How do you denote passion about web analytics? It comes out in how you express your aspirations for an analytics-focused career path, the zeal you convey in answers to interview questions, and even your extracurricular industry activities (do you belong to the Web Analytics Association? Have you gone to a Web Analytics Wednesday? What blogs do you read?). Be passionate within context, not gushing. Hiring managers I know like passion.
  Our Latest Opportunites

Senior Web Analytics Consultant — Antwerp, Belgium — 36,000 Euro/year
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Internet eMarketing Liason - Mobile — Memphis, TN — $75k
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Senior Web Analytics Consultant — Chicago, IL
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Director of Search Analytics — New York, NY — $150k + bonus
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Media Analytics Manager — New York, NY — $70 - $75k
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Senior Web Analyst / Manager of Web Analytics — Willmington, DE — $70 - $80k
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   Latest Industry Survey

The results of our Spring 2008 industry survey are in. We would like to thank the respondents that took the time to complete our survey.

Some of the highlights include:

  • 65% read Occam’s Razor by Avinash Kaushik and 45% also read Eric Peterson's Blog.
  • 62% Use Monster.com and 52% use Careerbuilder.com when searching job boards for Web Analytics Jobs.
  • 76% report they are members of the Web Analytics Association.

For more details on the results, please visit - http://www.iqworkforce.com/spring-08-survey.asp. To take part in our latest survey, please visit click here. The results will be posted each month on the IQ Workforce website.

   Latest Industry News

Motorcycle Superstore Turns to Technology Leaders to Make Web Analytics Actionable Company-Wide (Marketwire via Yahoo! Finance)
Motorcycle USA, operators of motorcycle-usa.com and motorcycle-superstore.com, have eliminated the tedious and time-consuming task of sifting through unwieldy amounts of web analytics data thanks to Technology Leaders' ALERT.

LexisNexis(R) Risk & Information Analytics Group and Association of Certified Anti-Money Laundering Specialists to ... (Centre Daily Times)
LexisNexis(R) Risk & Information Analytics Group and the Association of Certified Anti-Money Laundering Specialists(R) (ACAMS) announced that they will host a free Web seminar to educate financial services institutions on how to comply with the "Red Flags" provisions of the Fair and Accurate Credit Transactions Act of 2003 (FACTA). The seminar is being held on Thursday, May 22nd from 2:00pm - ...

Companies under invest in web data analysis - new report (e-Consultancy)
Many companies are failing to invest in the brain power which can help them get maximum value from their web analytics packages, according to new research.

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   IQ Workforce Blog

New Yahoo MarketingAnalytics User Group

This was the first posting from the new Marketing Analytics User Group on Yahoo:

I guess this is the first posting for the marketing analytics yahoo user group.

I started the group just yesterday and invited some folks that we have spoken with or contacted in the past that work in the marketing analytics space to get it going...

Read More >>
  Ask Corry

Corry Prohens is the managing consultant at IQ Workforce and one of the leading Web and Marketing Analytics recruiters in the country. As an active member of the Web Analytic Association and Direct Marketing Association, Corry and his team have developed an unusually robust network of clients and candidates. Analytics disciplines are becoming increasingly interwoven. Corry's team is at the forefront of this evolution, providing the best possible career opportunities for their candidates and the best talent for their clients. IQ Workforce represents top firms and individuals from the agency world, analytics vendors and end-clients.




email: cprohens@iqworkforce.com
phone: 212.835.1666
web: http://www.iqworkforce.com
blog: http://www.iqworkforce.com/blog/

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