Web Analytics Rock Stars
by Corry Prohens
 1. I have had a whole bunch of conversations lately with analytics executives that complain that they only have number crunchers and report generators on their teams. What they all say they need are analysts… people that generate insights from their numbers and reports.
The jobs that they are looking to fill are Senior Web Analyst jobs... 3-5 years of web analytics experience. Is it asking too much of a person with three years of work experience to understand the tools, understand the metrics and understand the business well enough to helicopter up and down between the numbers and the big picture? In the old days that was the job of C-level, or at least VP-level executives...
It depends on the business, its complexity, and the individual analyst. I've worked at some relatively big companies in my life, and, in my experience, large companies with multiple lines of business and revenue streams, various levels of decentralization/silo-isms, legacy and new tools, emerging and historic business challenges and requirements, and difficult data can't expect to hire an analyst to "helicopter up and down" and be successful out of the gate. It can take months for a person just to understand complex data, the web software development lifecycle, and the intricacies of the business, its competition, and its unique challenges.
Read More...
IQ Workforce Blog
by Corry Prohens
 Companies that are good at recruiting talent have huge competitive advantage in the marketplace. Companies that that recruit poorly damage their brands. With so much at stake it is amazing how few companies invest the time and resources into doing it properly.
If you have a team to build or rebuild, or if you just want to improve the level of talent in your organization, we have put together the cheat sheet below. These thirteen simple steps will enable you to lower recruiting costs, improve your time-to-hire on tough positions, improve the fit factors of your hires and protect (even enhance) your brand.
Read More...
Recent Industry Buzz
Drowning in Online Data? Learn how to easily manage all your web data to gain business insight! The demand for online analytics has expanded far beyond clickstream data to encompass activities like gaming, social networking and mobile commerce...
Hospitality is an information intensive business. In addition to reports dealing with hotel operations, todays hotel managers have another category to consider that has become vital to their propertys successhow their hotel website is performing...
Luckily, tracking your efforts in your Web analytics solution is pretty straightforward. Simply create a segment that includes only social media referred ...
The Latest Survey Results
Our recent survey concerns the recent news of Adobe's acquisition of Omniture. We wanted to get an idea of what the Web Analytics community thought about the acquisition. Here are the results so far:
Almost everyone was surprised by the acquisition. Only 1% kind of saw it coming and no one totally called it.
43% believe there will be no NEAR TERM (6-12 MONTH) impact on the pace and type of Omniture's product development.
35% believe there will be a positive LONGER-TERM (12-36 MONTH) impact on the quality of customer service and professional services.
45% said impact on Omniture's competitors (Webtrends, Coremetrics, Unica...) will be positive.
52% believe this a good thing for the Web Analytics community as a whole.
To participate in our latest survey - please visit https://app.icontact.com/icp/sub/survey/start?sid=3456&cid=127264. To see all our survey results - please visit our industry survey archives.
Sponsored by: 
Digital Alex | A Blog by Alex Cohen
| 
