IQ Workforce Blog
 I gave a presentation to the Web Analytics Wednesday group in Austin, TX a few weeks ago. There were about thirty people in attendance — approx half of the group was either unemployed or looking for additional work. My presentation focused on "selling yourself" in this market — as opposed to "building your personal brand" and "making yourself visible" — our advice over the last few years. The idea is that opportunities are less likely to find you — you have to go out and find them. Be a hunter — not a farmer...
Several of the people in the group mentioned to me that they had been offered part-time work (either with their previous employer or elsewhere), but they turned them down because they were only looking for full-time.
I asked each of them to reconsider.
If you put ego aside for a moment (not the easiest thing to do after being laid off) and think about the marketplace, part-time engagements have a lot to offer for everyone involved.
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Web Analytics Rock Stars
 Vendors can be a great training ground for new entrants in the field. They offer a variety of positions, locations, and technologies that make for a good jumping-off point. If you are looking to break into the field or to move up in the field, my first advice would be to read Judah's post about how to get that analytics job by immersing yourself in the community (Judah's Post ). His post is filled with great tips to use to build your network. Next, consider working for a vendor as a great place to start a career in analytics or to take it to the next level.
When I say vendor, I don't mean just an analytics vendor, as there are really only a handful of pure analytics vendors, and they aren't all going gangbusters right now. But, if you think of the entire ecosystem, there are tons of vendors in the space. I'm talking about mobile analytics, testing and targeting platforms, voice of the customer vendors, email vendors, etc. Go look at the sponsor list of eMetrics or Web Analytics Wednesday and you’ll get the idea.
Here are a few reasons why I think vendors are a great place to get your start (and I'm talking from experience here).
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The Latest Survey Results
The results are in for our "Best of" Web Analytics survey.
The analysts have spoken and here are "the best":
Best Personal Brand — Avinash Kaushik 49% & Eric T Peterson 22% - see more…
Best Interactive Agency — Zaaz 28% & Avenue|A Razorfish 23% - see more…
Best Events — eMetrics 45% & Omniture Summit 25% - see more…
Best Blog — Occam's Razor – Avinash Kaushik 53% & Eric Peterson – Web Analytics Demystified 14% - see more…
To see all of the "Best of" Web Analytics survey results - please visit our industry survey archives.
Recent Industry Buzz
Two Web Analytics Conferences (PRWeb via Yahoo! News)
Alan K'necht, president of K'nechtology, a Toronto based search engine optimization (SEO), search engine marketing and web analytics company, will be addressing both SMX Search Analytics and eMetrics in Toronto March 31 - April 1
WEB 2.0 EXPO -- DreamFace Interactive, a leader in Web 2.0 application software, today introduced DreamFace 2.0, the latest version of the company's Web 2.0 application platform. DreamFace 2.0 provides a comprehensive open source toolset to build, use, and distribute widget-based enterprise Web 2.0 applications and mashups, including Web sites, personal start pages, business analytics ...
Today at Web 2.0 Expo in San Francisco, Vignette announced the release of its Vignette Community Applications 7.1, which according to the company is an integrated social media solution for businesses that enables organizations to build communities, encourages online interaction, boost campaigns and provides analytics. The tools help companies create and manage blogs, wikis, forums, and so on, as ...
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