IQ Workforce Blog
by Corry Prohens
 As the digital analytics community continues to grow, so does the need for qualified contractors and freelancers.
IQ Workforce has taken an early lead on this front, providing access to some of the most sought-after interim talent in the corporate world. Today we represent dozens of qualified digital analytics professionals across the spectrum of digital media measurement: site analytics, optimization & testing, search analytics, display analytics, mobile analytics and social media measurement.
Last year we launched our Contractor Exchange, which gives analytics and digital media professionals an opportunity to market their profiles to our global audience of marketing and analytics executives...
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Web Analytics Rock Stars
by Marshall Sponder
 In the process of using several Social Media Monitoring tools for the work I do in Social Media, Online Search and Public Relations (i.e.: Radian6, Alterian/Techrigy, Sysomos, BrandWatch, Biz360, Crimson Hexagon, Viralheat and Scout Labs to name a few) I discovered a richness in textual based keyword research within one of the tools I use often, Sysomos Map; I'm betting people who perform SEO or SEM probably aren't aware of how quickly Social Monitoring tools are evolving and how they can help both Search and Web Analytics (I'll get into the Web Analytics aspect of Social Media Monitoring in a following post).
One thing I noticed while doing traditional keyword research is that it's tough and tedious to do, and often you end up with very boring keyword phases helpful in driving traffic to your sites; this might be even more true for a job recruitment site like IQWorkforce.com.
By using Sysomos Map I was able to go far beyond search keyword tools such as WordTracker, Google AdWords keyword tool, WordStream or Keyword Discovery in order to discover the phases I Workforce's audience are using in blogs, message boards, twitter, facebook and mainstream online media. Using Social Media tools you can actually cut down the time it takes to do keyword reaserch for a customer or for yourself...
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Recent Industry Buzz
SALT LAKE CITY, UT--(Marketwire - 03/02/10) - Kampyle , a provider of feedback analytics to Web sites and companies, today announced bilateral integration with Omniture, an Adobe company (NASDAQ: ADBE - News ) and a leading provider of online business optimization software. Customers who implement the joint solution will experience increased ROI and direct engagement with users, leading to ...
Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part one of a two part series. ...
Amsterdam, 2 March 2010 - Nedstat announces support for measuring Internet video on television by Stream Sense, the most accurate and comprehensive online video analytics application in the market. The release is a significant upgrade from the existing ability to measure usage of Internet on TV-sets...
The Latest Survey Results
Our recent survey concerns the recent news of Adobe's acquisition of Omniture. We wanted to get an idea of what the Web Analytics community thought about the acquisition. Here are the results so far:
Almost everyone was surprised by the acquisition. Only 1% kind of saw it coming and no one totally called it.
43% believe there will be no NEAR TERM (6-12 MONTH) impact on the pace and type of Omniture's product development.
35% believe there will be a positive LONGER-TERM (12-36 MONTH) impact on the quality of customer service and professional services.
45% said impact on Omniture's competitors (Webtrends, Coremetrics, Unica...) will be positive.
52% believe this a good thing for the Web Analytics community as a whole.
To participate in our latest survey - please visit https://app.icontact.com/icp/sub/survey/start?sid=3456&cid=127264. To see all our survey results - please visit our industry survey archives.
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