Web Analytics Rock Stars
by Corry Prohens
 Rudi Shumpert is a web analytics practitioner in the Atlanta area. Last year he launched a podcast series that has become very popular in the web analytics community: Beyond Web Analytics. Rudi has enlisted some of the top web analytics practitioners in the world to help with his podcasts and has had an amazing list of guests over the first 11 episodes.
1. Rudi, this is all pretty amazing to me. How did you even get the idea for this series of podcasts? How did you have the technical know-how to pull it all together? How did you get Adam Greco on board? In short, how did this all happen??
It all happened out of a growing fascination with Web Analytics, and last summer as I spent time scouring the web for every resource I could find to learn more I noticed that there did not seem to be many active podcasts on Analytics. I have been a fan of many types of podcasts from history, entertainment, and more technical ones as well, and I have always wanted to produce one myself. A friend of mine runs a podcast called Tweak & Geek, and I was able to sit in on a few of those to get a good feeling for how to record and manage the podcasts. I already had a variety of audio and video editing software, so it was just a matter of finding the right folks...
Read More...
IQ Workforce Blog
by Corry Prohens
 An elevator pitch is a 30-60 second sound bite that explains who you are and what you do. Per the name, you are supposed to be able to deliver it before the elevator doors open at the lobby. You are supposed to use plain and simple language so that anyone, in any context, can understand what you are saying. It is your verbal essence. Isn't that a shampoo brand?
For me it would be, "Hi, I'm Corry Prohens. I recruit web analytics and digital media people for positions all over the world. I place contractors and full-time analytics talent. We are the top recruiting firm in the world for our little niche."
That is what I boil down to. That's what I do every day. Sure, I do other stuff too, but there is no room for everything in your elevator pitch. Just your verbal essence (cue the hair model)...
Read More...
Recent Industry Buzz
It was good to attend Econsultancy's Digital Cream event last week. It was my first due to diary clashes, although it’s now in its fourth year. I moderated a roundtable on web analytics, which is one of my main digital passions, so it was good to see analytics was one of the most popular topics.
WAKEFIELD, MA--(Marketwire - March 8, 2010) - Today, the Web Analytics Association (WAA) announced that it has hired Mike Levin as executive director for the organization. Reporting directly to the board of directors, Mike will provide the day-to-day operational leadership for the organization. Levin brings over 20 years of association management experience to his role with the WAA and a ...
Folks in the web world are accustomed to granular information, yet brick-and-mortar businesses are still largely in the dark on the data front. But what if business owners could gather hard data? What if they could use that information to entice customers and adapt their offerings? Mobile location tools are poised to make this possible.
The Latest Survey Results
Our recent survey concerns the recent news of Adobe's acquisition of Omniture. We wanted to get an idea of what the Web Analytics community thought about the acquisition. Here are the results so far:
Almost everyone was surprised by the acquisition. Only 1% kind of saw it coming and no one totally called it.
43% believe there will be no NEAR TERM (6-12 MONTH) impact on the pace and type of Omniture's product development.
35% believe there will be a positive LONGER-TERM (12-36 MONTH) impact on the quality of customer service and professional services.
45% said impact on Omniture's competitors (Webtrends, Coremetrics, Unica...) will be positive.
52% believe this a good thing for the Web Analytics community as a whole.
To participate in our latest survey - please visit https://app.icontact.com/icp/sub/survey/start?sid=3456&cid=127264. To see all our survey results - please visit our industry survey archives.
Sponsored by: 
Analytics Notes by Jacques Warren
| 
