Web Analytics Rock Stars
by Corry Prohens
 Peter Howley has been an independent web analytics professional for the past four years. Prior to that he has a great background in advertising measurement and market research. He recently teamed up with Jim Snyder and the two re-launched Empirical Path, a digital analytics consultancy. Peter was kind enough to answer the following questions:
1. Peter, both you and Jim Snyder had successful careers as independent consultants. What made you decide to join together in Empirical Path?
Yin and yang: Jim is better than me with deeper understanding of technical aspects while I am a marketer at heart. But we share quant skills, media and not-for-profit backgrounds, and a suburban DC heritage, if watching the Barry administrations counts as a heritage.
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IQ Workforce Blog
by Corry Prohens
 An elevator pitch is a 30-60 second sound bite that explains who you are and what you do. Per the name, you are supposed to be able to deliver it before the elevator doors open at the lobby. You are supposed to use plain and simple language so that anyone, in any context, can understand what you are saying. It is your verbal essence. Isn't that a shampoo brand?
For me it would be, "Hi, I'm Corry Prohens. I recruit web analytics and digital media people for positions all over the world. I place contractors and full-time analytics talent. We are the top recruiting firm in the world for our little niche."
That is what I boil down to. That's what I do every day. Sure, I do other stuff too, but there is no room for everything in your elevator pitch. Just your verbal essence (cue the hair model)...
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Recent Industry Buzz
SAN MATEO, CA--(Marketwire - 03/24/10) - Coremetrics , the leader in marketing optimization, today announced that HarperCollins Publishers, one of the world's leading English-language publishers, has selected Coremetrics Analytics , Coremetrics LIVEmail , and Coremetrics Explore marketing optimization solutions to deliver a highly customized experience to its customers. With the intelligence ...
CrazyEgg offers a colorful twist on your small business Web site traffic. Plus, a site for downloading free books and a nifty stopwatch with loads of features.
Reston, Va. - March 23, 2010 - Clarabridge, the provider of text analytics software implemented by many Fortune 1000 companies to improve customer experience management (CEM), today announced that Wendy's International has chosen the Clarabridge text analytics solution to enhance its customer feedback program.
The Latest Survey Results
Our recent survey concerns the recent news of Adobe's acquisition of Omniture. We wanted to get an idea of what the Web Analytics community thought about the acquisition. Here are the results so far:
Almost everyone was surprised by the acquisition. Only 1% kind of saw it coming and no one totally called it.
43% believe there will be no NEAR TERM (6-12 MONTH) impact on the pace and type of Omniture's product development.
35% believe there will be a positive LONGER-TERM (12-36 MONTH) impact on the quality of customer service and professional services.
45% said impact on Omniture's competitors (Webtrends, Coremetrics, Unica...) will be positive.
52% believe this a good thing for the Web Analytics community as a whole.
To participate in our latest survey - please visit https://app.icontact.com/icp/sub/survey/start?sid=3456&cid=127264. To see all our survey results - please visit our industry survey archives.
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