IQ Blast - Vol 3, Issue 1

IQ Blast

February 20, 2009
Vol 3, Issue 1


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Analytics Resources
	Web Analytics Association Direct Marketing Association Yahoo! Web Analytics Forum Web Analytics Demystified

Web Analytics Rock Stars

	Conversion Rates: How High Is Up? by Jared Waxman In my role at Intuit colleagues are always asking me what a "good" conversion rate is, what the "average" is, or what ours "should be. If you want people to take action on your data insights, you have to put it within the right context, and the fact is that many business folks don't have the right context for their conversion rate. Recently I caught wind that some articles were floating around my company and they were shedding doubt on the old maxim that the average conversion rates for websites are in the 2-3% range. I decided to dig a bit deeper and share my point-of-view on this topic. Because both articles present the question of average conversion rates as a "debate" but also list out sites with conversion rates in the 10-15% range, the casual reader may be tempted to come to some spurious conclusions. So let's be clear: conversion rates ARE in the 2-3% range. Here is the article in ClickZ by the well-respected Bryan Eisenberg. Bryan's article is basically a response to a post by "Dr. Pete". Dr. Pete asserts that 2-3% rate is a "myth" and that the data sources for this factoid are mysterious and therefore untrustworthy as a benchmark. He sets out a conjecture that when you factor in rates for sites that aren't even savvy enough to measure the rate, it may be much lower than 2-3%. Read on...

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IQ Workforce Blog

Internet Retailer - the antidote for the recession blues by Corry Prohens When I read my Internet Retailer newsletter, I often have to check the date. Did I click the wrong button and accidentally invert my inbox? We are in the middle of the MOAR (mother of all recessions� sorry) and all other publications are as gloomy as can be. In fact, it has turned into a bit of a doom and gloom contest out there. I guess that sells magazines and brings in clicks. But not IR. They keep churning out good news. Check out the headlines from today... Read More >>

First Annual "Best of" Web Analytics Survey

The results are in for our "Best of" Web Analytics survey. The analysts have spoken and here are "the best": Best Personal Brand — Avinash Kaushik 49% & Eric T Peterson 22% - see more� Best Interactive Agency — Zaaz 28% & Avenue\|A Razorfish 23% - see more� Best Events — eMetrics 45% & Omniture Summit 25% - see more� Best Blog — Occam's Razor � Avinash Kaushik 53% & Eric Peterson � Web Analytics Demystified 14% - see more� To see all of the "Best of" Web Analytics survey results - please visit our industry survey archives.

Latest Industry News

Report: Yahoo Web Analytics Beats Google in Key Areas (WebProNews) CMS Watch , which evaluates and reports on content-related technologies, has issued a report saying that Yahoo Web Analytics (formerly IndexTools) is better than Google Analytics in a number of key areas. read more Yahoo trumps Google for enterprise web analytics (VNU Net via Yahoo! UK & Ireland News) Yahoo could be winning the battle with archrival Google in the free web analytics market, after a new report from independent analyst CMS Watch declared Yahoo Web Analytics a better fit for enterprises than Google Analytics. Amdocs Signs Agreement With ClickFox to Sell Customer Experience Analytics Solutions (Centre Daily Times) ClickFox, the pioneering leader of Customer Experience Analytics (CEA) software and solutions, today announced that it has signed an agreement with Amdocs to offer its award-winning CEA solution to service providers. Under the agreement, Amdocs will utilize ClickFox CEA � a patented behavioral analysis engine that visually synthesizes all interaction channels to manage the "total customer ... More News >>

Ask Corry

Corry Prohens is the managing consultant at IQ Workforce and one of the leading Web and Marketing Analytics recruiters in the country. As an active member of the Web Analytic Association and Direct Marketing Association, Corry and his team have developed an unusually robust network of clients and candidates. Analytics disciplines are becoming increasingly interwoven. Corry's team is at the forefront of this evolution, providing the best possible career opportunities for their candidates and the best talent for their clients. IQ Workforce represents top firms and individuals from the agency world, analytics vendors and end-clients.

email: cprohens@iqworkforce.com

phone: 516.802.7700

web: http://www.iqworkforce.com

blog: http://www.iqworkforce.com/blog/