IQ Workforce Blog
by Corry Prohens
 I just attended my first SEMPO NY Meetup. Great experience.
The meeting coincided with Social Media Week (Did you know there was a Social Media Week??), so they had a panel of social media gurus from companies like Trendrr (social media analytics), Hootsuite, StockTwits and Collecta.
The panel was really good. Sara Holoubek, SEMPONY’s chairperson and Max Kalehoff led the discussion and asked some really good questions. The audience followed up with questions and the discussion lasted about an hour.
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Web Analytics Rock Stars
by Corry Prohens
 Greg Dowling is the former global head of analysis for Nokia. He recently left that role to join the senior management team at Semphonic, one of the top web analytics consultancies in the world.
Greg was our client at Nokia, where we worked together to build a global measurement organization that covered the implementation, analysis and data visualization of web and mobile data from Nokia’s consumer services products. He is a good friend for answering the following questions:
1. The measurement world is buzzing about mobile, yet there seem to be very few practitioners out there that really know the space. Was your phone ringing off the hook with recruiting offers at Nokia?
Well of course you handle all of my recruiting Corry and I would never take a call from another recruiter. However, I have to say that it was ringing, just not as much as you might expect. While industry pundits have been claiming that 20XX will be the “Year of Mobile”, the majority of brands haven’t really embraced mobile fully as of yet. For example, it’s projected that in 2010...
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Recent Industry Buzz
TORONTO and LOS ALTOS, CA - (Marketwire - 02/10/10) - Infobright , whose high performance database is the preferred choice for online analytics, and Talend, the recognized market leader in open source data integration, today announced the availability of a Bloor Research white paper, titled "Loading and Analyzing Web Data: Considerations and Recommendations." Produced in collaboration with ...
The Real-Time Revolution - "There is a lot of fuss and confusion over the term real-time Web," writes Joshua-Michele Ross in a new O'Reilly Insights on Forbes.com. Here's why, he adds. With the rise of real time we are moving from lagging indicators (customer surveys, focus groups, long product cycles) to leading indicators (online analytics, real-time optimization, lean start-up methods for ...
REDWOOD SHORES, Calif.----Smaato Inc. , the leading mobile ad optimizer and mobile advertising company announced new SDKs supporting iPhone and Android devices. The SDKs will come with free analytics and a new reporting dashboard to visualize usage data and keep track of advertising revenues.
The Latest Survey Results
Our recent survey concerns the recent news of Adobe's acquisition of Omniture. We wanted to get an idea of what the Web Analytics community thought about the acquisition. Here are the results so far:
Almost everyone was surprised by the acquisition. Only 1% kind of saw it coming and no one totally called it.
43% believe there will be no NEAR TERM (6-12 MONTH) impact on the pace and type of Omniture’s product development.
35% believe there will be a positive LONGER-TERM (12-36 MONTH) impact on the quality of customer service and professional services.
45% said impact on Omniture’s competitors (Webtrends, Coremetrics, Unica…) will be positive.
52% believe this a good thing for the Web Analytics community as a whole.
To participate in our latest survey - please visit https://app.icontact.com/icp/sub/survey/start?sid=3456&cid=127264. To see all our survey results - please visit our industry survey archives.
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